Pure London x JATC has announced its exclusive seminar programme for the next show – taking place at Olympia London from 14-16 July 2024.
Kicking off the programme on Sunday 14 July will be Georgia Charalambous, Creative Consultant at Trendhub by BDA London, offering insights into the must-have colours, fabrics and patterns for womenswear in a session looking at key trends for SS25.
Founder of Digital Women, Lucy Hall will then be taking to the stage to look at how AI can revolutionise retail. Her seminar, ‘Leveraging AI for Efficient and Effective Social Media Marketing’, will offer insight into cost-effective tools to help retailers work smarter.
Sunday will also see celebrity and fashion stylist Ellis Ranson share practical advice to help equip retailers with tools to transform their customers’ occasion wear into versatile wardrobe staples.
Three sustainability experts will then look at future trends. Bianca-Francesca Foley, Founder of Sustainably Influenced, Nick Reed, Founder of Neem London and Jospeh Mountain, Sustainability Lead at N Brown, will offer advice on navigating the complexities of sustainability and debunk some common myths.
Sunday will conclude with the Pure London x JATC Awards, celebrating the exceptional achievements of brands and designers. The event will honour innovation, creativity, and excellence, recognising and celebrating both emerging talent and established brands.
On Monday 15 July, the focus on SS25 continues, with Gwyneth Holland, Futures Strategist at Trendhub by BDA London, delivering an overview of key colours, materials and patterns for the season.
Later on Monday, Andrew Xeni, Founder of Fabacus, Nobody’s Child and Soreto, will explore ‘Innovating Retail: The Future of Sustainable Fashion’. As a retail and technology entrepreneur, Xeni will explore how technology is revolutionising retail and share insights on his Digital Product Passport technology.
Then, in partnership with the Fashion and Textile Children’s Trust, five influential women in the fashion industry will discuss how leading fashion retailers are enhancing employee wellbeing.
The panel includes Janine Jacobs, Co-founder of HappyHQ, Anna Pangbourne, CEO of Fashion & Textile Children’s Trust, Rachel Walker, CEO of Luxury Lockstitch, Jeannie Eden, Head of People Engagement at The White Company and Charmaine Higgins, People Operations Manager at Boden. Together they will look at some of the most successful wellbeing initiatives and the impact of inclusive work environments.
Wrapping up Monday’s seminar programme, Anton Dell, Founder of FNAD, will have a fireside chat with Ricky Green, who built a global wholesale and licensing business to £800 million.
Throughout the event, Pure London catwalks will offer continuous inspiration and insights into the latest womenswear, footwear, and accessories, showcasing highlights directly from the show floor. Eight catwalk shows across the three days will bring to life the trends of the new season.