PLANE passengers think in-flight service is better if cabin crew are attractive, a study found.
Researchers said that good-looking flight attendants were seen as easier to ask for help.
Passengers were also less likely to file complaints against them.
The study at Dicle University, Turkey, asked frequent flyers — 19 males and 18 females — to rate the service by crew in a series of videos.
Significantly higher scores were awarded to those rated the bestlooking.
Brainwave data showed they also generated positive impulses among the group.
Experiment authors Sahap Akan and Ozlem Atalik claim the results show airline passengers are more likely to be kind and think highly about their service when helped by attractive hostesses.
The researchers wrote: “Flight attendants with higher levels of attractiveness were found to enhance passengers’ motivation to approach, thereby improving their perceived service quality.
“Participants rated higher satisfaction scores for the service presented by attractive flight attendants in the survey technique.”
The study claims that airlines could even improve satisfaction scores by hiring only women with “attractive attributes”.
Mr Atalik added: “Implementing various programs and incentive systems to maintain the attractiveness of flight attendants is essential.”