Tuesday, November 5, 2024

Parisian fashion brand with dresses flaunted by Pippa Middleton and Michelle Keegan posts steep losses

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A Parisian fashion brand with dresses flaunted by Pippa Middleton and Michelle Keegan has posted steep losses.

Ba&sh’s UK business racked up losses of £1.6m in the year to December 31, 2022.

These had narrowed compared with £2.1m losses for the year before, when Covid forced its boutiques – including on Chelsea’s King’s Road – to shut.

Steep losses: Ba&sh was founded in 2003 by best friends, Barbara Boccara and Sharon Krief

Its total global sales topped £271m in 2022.

The company was founded in 2003 by best friends, Barbara Boccara and Sharon Krief.

Its clothes are sold in more than 70 countries across around 320 stores.

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