Omar Berrada has vowed to deliver success to Manchester United after starting his role as the club’s new Chief Executive Officer.
Saturday marked Berrada’s first day at Old Trafford after agreeing to join from Manchester City earlier this year. However, he was made to serve a period of gardening leave before he could officially begin his role at United.
But after taking to office for the first time, Berrada penned an open letter to the Manchester United Supporters’ Trust to outline his vision for what he hopes will be a successful tenure at Old Trafford.
Berrada has promised he will eventually ensure the club is challenging for the biggest honours in the game across the men’s, women’s and academy teams. In the short term though, he has revealed he will be working with Erik ten Hag and other members of the board to conduct business in the summer transfer window.
EXCLUSIVE: United open to signing three centre backs
READ MORE: Why Malacia is still not training with United
“As I start as Chief Executive of Manchester United, I wanted to get in touch with you directly as representatives of our fans,” wrote Berrada. “It is my huge privilege to have been given the opportunity to lead this great club into its next chapter. Wherever you are in the world, people know Manchester United. The football, the history and the success, and most of all, our fans.
“Taking the role of CEO at Manchester United is a huge responsibility. I can promise you that we will do everything we can to deliver the titles, trophies and culture expected of this club across our men’s, women’s and academy teams.
“I also want you to know how seriously I take fan engagement. Fans are the lifeblood of any club. And that is particularly true at Manchester United.
“I look forward to working with MUST, the Fan Advisory Board, Fans’ Forum and all fan groups to ensure their views and feedback are heard at the club.
“In terms of my immediate priorities, I will be focusing on the summer transfer windows alongside joining our men’s team’s tour to the US. I will also be spending time with our women’s team when they are back for pre-season and getting to know colleagues across the club.
“I look forward to meeting with you to share more about my priorities and vision for Manchester United. I am also keen to hear from you – your feedback, ideas and questions. Please feel free to reach out to me, Collette or Rick if you have any further questions.
“Otherwise, I look forward to meeting you over the coming months.”
Berrada is one of several high-profile executives to join Manchester United this summer, with Jason Wilcox and Dan Ashworth joining from Southampton and Newcastle United respectively.
Try MUFC Pro NOW for free
Subscribe to our brilliant app for the best way to enjoy the M.E.N’s unrivalled Manchester United coverage.
- No adverts, pop-ups or distractions – just our brilliant content presented in the best way possible.
- Comprehensive, round-the-clock coverage of the Reds, with agenda-setting breaking news and insight from Samuel Luckhurst and our authoritative team of United writers
- Exclusive content for subscribers
- New interactive elements including (coming soon) quizzes to test your United knowledge.
Try MUFC Pro for a front-row seat to the action at absolutely no cost for the first month. You can get started by downloading our app here on iPhone, or here on Android. If you already have our app, click on the ”MUFC Pro’,’ Subscribe’ or ‘ Remove ads’ links.
*Free trial auto renews at £19.99 annually unless cancelled. T&C’s apply. Ad-free indicates that you will not be shown standard display ad formats with the articles that you read, selected articles may contain commercial messages/affiliate links where contractually required.