A North Wales coach firm is merging with rivals to form a new travel giant. Alpine Travel, including Jones Holidays, has become part of the The Coach Travel Group in deal with six other operators.
They said it will “change the shape of the UK coach travel industry”. The Llandudno based firm has merged with Barnes Coaches, Coatham Coaches, JH Coaches, Johnsons Coaches, Swans Travel and The Ready Group to create the new giant of the sector.
Alpine Travel said it “ushers in a new dawn of travel for passengers in the North Wales region”. Private equity firm H2 Equity Partners has backed the newly formed group and the combined entity will employ approximately 700 people.
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Joe Lewis, MD of Alpine Travel, said: “Today marks a significant milestone not only for Alpine Travel but for the entire coach travel industry in the UK. We are now part of a national coach group built by coach companies. Customers can expect the same level of service, while we have plans to expand our range of holidays and tours.
“By merging with other esteemed companies, we are setting the stage for an unparalleled travel experience. We can now combine our resources and expertise, enabling us to improve operational efficiency and service quality. Additionally, as part of a national group, we can negotiate better deals with suppliers and invest in new technologies to enhance the overall customer experience.
“We’re committed to being at the forefront of the industry, ensuring every mile travelled with us is a testament to the quality and innovation we stand for.”
They said it would raise standards further in the sector and there was the prospect of future acquisitions.
A spokesperson added: “The Coach Travel Group will operate on a national scale, the heart and soul of the services remain as personal and community-focused as ever.”
Joe added: “Our loyal customers can expect nothing less than a seamless and enjoyable travel experience catered to by a dedicated fleet of modern, eco-friendly coaches driven by professional and courteous drivers.
“While we are now part of a national group, we remain committed to maintaining the personal service and attention to detail that have been hallmarks of our family-run business. Our focus on customer satisfaction and community engagement will continue to be priorities.
“Our long-term vision is to become a leading national coach travel provider known for reliability, affordability and exceptional service. We aspire to be the first choice for passengers seeking convenient and comfortable group travel solutions.”
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