Nintendo of America has posted a fascinating new job opening that could signal significant changes for the company’s future products. The job, located in Nintendo’s main office in Redmond, Washington, seeks a senior graphic designer with a knack for creative and high-visibility design projects.
The responsibilities include designing hardware bundles and packaging, working closely with Nintendo Co., Ltd. (NCL) in Japan, and crafting brand and style guidelines. This role suggests a fresh approach to the packaging of future Nintendo products, possibly including the much-anticipated “Switch 2.” This hiring move indicates Nintendo’s intention to innovate its product packaging, aligning with industry trends towards sustainability and an enhanced unboxing experience. Nintendo has a history of evolving its packaging strategies, shifting from styrofoam in the GameCube era to using recycled materials for the Switch Lite and Switch OLED.
The new designer will likely be tasked with creating appealing and functional packaging for a variety of upcoming products. This includes not just consoles but also unique items like Ring Fit Adventure and Nintendo Labo, which require specialized design to attract consumers. As Nintendo aims to expand its influence beyond gaming into broader pop culture, exemplified by ventures like the Super Mario Bros movie and Super Nintendo Land, the company’s product presentation must also evolve. The new hire could play a pivotal role in ensuring Nintendo remains prominent and innovative in both the tech and entertainment sectors.