Tuesday, November 5, 2024

New Tile trackers with SOS aim to reclaim crown from Apple AirTags

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Tile has updated its range of Bluetooth trackers with some significant new features that’ll increase the company’s chances of challenging Apple’s AirTag and Android-focused equivalents.

The first hardware refresh in more than two years includes a better Bluetooth range across the suite of devices – making the attached device discoverable from farther away than before – and a louder ring.

Arguably, the bigger new feature is a new SOS button. It’s enabled by pressing the new multi-function button three times. That’ll send a notification out to the user’s emergency circles when they get into difficulties. You’ll need a Life360 account, which is free, but a Tile Premium membership will enable you to contact emergency dispatch services when using the SOS feature.

The company explains how it works in a press release: “The new multi-function button on Tile extends Life360’s SOS feature to Tile devices. In an emergency, pressing the Tile button three times triggers a Life360 SOS alert, which sends a notification and the user’s location information to their Life360 Circle and designated emergency contacts, letting them know something is wrong. SOS alerts are free for all Life360 users.”

Tile-Life-360
Tile by Life360 2024 Lineup

The devices have had a slight design refinement including some jazzy new colours, but it’s still the same four form factors. They’re described as follows:

  • Tile Mate (£24.99): Tile’s everything tracker with a built-in key ring. The Mate is ideal for keeping track of anything from keys and backpacks to lunchboxes and purses.
  • Tile Pro (£34.99): Our most powerful tracker with a built-in key ring, the Pro has a louder ring and the longest range. Keep an eye on your most valuable stuff – like your golf bag, camera, or car.
  • Tile Slim (£29.99): Tile’s thinnest tracker, the Slim slides easily into wallets, passport holders, luggage, and more.
  • Tile Sticker (£24.99): The smallest Bluetooth tracker on the market, the Sticker adheres easily to your loseables and valuables – whether it’s the TV remote or a brand-new bicycle.

The Tile Pro is out in early October, but you can buy the rest from today at Tile.com and other retailers.

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