Mondelez World Travel Retail (WTR) is commemorating Cadbury’s bicentennial with the release of a channel-exclusive 850g limited-edition Dairy Milk bar. Travellers can find this special edition at key airports worldwide until the end of the year.
Cadbury, founded in Birmingham in 1824, is renowned worldwide for its confectionery offerings and drinking chocolate. Since its launch in 1905, Dairy Milk has become one of the most-recognised products in the Cadbury portfolio.
As the brand celebrates its 200th anniversary, a limited edition of this classic chocolate bar offers consumers a chance to own a piece of its history.
The travel retail-exclusive 850g Cadbury Dairy Milk Tablet features premium packaging design with British symbols and gold detailing.
The key messaging, ‘Born in Great Britain, loved around the world’, pays homage to the brand legacy. This offer is featured in permanent Cadbury spaces supported by eye-catching 200th anniversary campaign visuals.
Mondelez WTR Marketing Director Dogus Kezer said: “Cadbury is an iconic brand, and it’s only fitting that we mark its 200th year anniversary with a bang.
“Mondelez WTR is recognising this huge milestone with several high-profile activations in airports across the UK. At every step of the journey, we invite travellers to celebrate with us.
“The launch of the 850g Limited Edition Cadbury Dairy Milk tablet offers passengers the chance to take home a piece of history, for themselves or to share with loved ones. Keep an eye out for more exciting announcements to come.” ✈
