The global mobile sensing fitness market is anticipated to grow at a considerable CAGR during the forecast period (2024-2031). The various launches by key players with more features and unique designs is expected to drive the growth of the market over the forecast. For instance, in August 2021, Fitbit has expanded its product portfolio in India. The company has launched Fitbit Luxe and Fitbit Luxe special edition smart tracker with jewelry like design and advanced technology. The smart tracker can monitor breathing rate, heart rate variability (HRV), resting heart rate (RHR), and skin temperature variation. Fitbit says that the SpO2 tracking feature will also be introduced to the device soon. The tracker comes with a battery life of up to 5 days and offers additional features like alarms, stopwatch, and customizable call, text, and smartphone notifications.
Increasing health awareness among consumers is a key factor driving the growth of the mobile sensing fitness market. Through a smartwatch, the user can take the necessary precautions in advance according to their health. The increasing health awareness along with growing spending capacity among individuals is another factor propelling the growth of the mobile sensing fitness market. For instance, according to the Organization for Economic Co-operation and Development (OECD) stated that preliminary health spending estimates for a group of 16 countries suggest that per capita health increased by around 4.9% on average in 2020. In addition, time-consuming and high cost of routine health checkup, and hectic lifestyle has given rise to need for mobile or portable fitness gadgets for continuous monitoring health fitness.
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Market Coverage
The market number available for – 2023-2031
Base year- 2023
Forecast period- 2024-2031
Segment Covered-
By Product Type
By Mobile Connectivity
Regions Covered-
North America
Europe
Asia-Pacific
Rest of the World
Competitive Landscape- including Apple, Inc., Adidas AG., Fitbit, Garmin Ltd., Google LLC, LG Corp., Microsoft Corp., Motorola Mobility LLC., Nike Inc., Polar Electro Oy, Samsung Electronics Co. Ltd., and others.
Mobile Sensing Fitness Market Report Segment
By Product Type
Activity Tracker
Smart Watches
Heartrate Monitoring
Speed
Cadence
Other Performance Monitoring
By Mobile Connectivity
Ultra Low Power Component
Bluetooth (Classic & Smart)
ANT Sensor Alliance
Near Field Communication
BodyLAN
Wi-Fi
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Mobile Sensing Fitness Market Report Segment by Region
North America
United States
Canada
Europe
UK
Germany
Spain
France
Italy
Rest of Europe
Asia-Pacific
India
China
Japan
South Korea
Rest of APAC
Rest of the World
Latin America
Middle East and Africa
Company Profiles
Fitbit
Garmin Ltd.
LG Corp.
Motorola Mobility LLC
Polar Electro Oy
Samsung Electronics Co., Ltd.
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