Dubai is gearing up to host the Middle East’s largest fitness and
wellness event from 25 to 27 October 2024. The tri-part exhibition,
encompassing the Dubai Muscle Show, Dubai Active, and Dubai Active
Industry, is set to be bigger and better than ever.
Expanding to a sprawling 30,000 sqm space at the Dubai Exhibition
Centre’s South Halls in Expo City, the event is expected to draw a
staggering 38,000 visitors. The new venue, which includes an outdoor
activation area, is strategically located near the developing Al Maktoum
International Airport, positioning it as a future key hub for such
events.
In a collaborative effort with Dubai Sports Council, Dubai Tourism,
and Expo City, the 2024 edition promises an extensive lineup featuring
over 600 athletes and health and fitness influencers from across the
globe.
The event offers attendees a wealth of experiences, including
inspirational and educational talks, meet-and-greet sessions with
fitness industry icons, world-renowned competitions, group fitness
classes, and business seminars. Over 400 exhibitors from 40 countries
are expected, representing leading sports nutrition, fitness, wellness,
and bodybuilding brands.
Attendees will enjoy easy access to Dubai Exhibition Centre, which
boasts direct metro access to the exhibition halls, free parking
options, fegular complimentary shuttle buses from the World Trade Centre
to Expo City, as well as discounted RTA taxi services.