Tuesday, November 5, 2024

MIC’s Emily Blackwell reveals she’s expecting her first child with fiancé Jordan Oldershaw – as she becomes latest star to monetise pregnancy by announcing news in a sponsored post

Must read

Emily Blackwell is pregnant! 

The Made In Chelsea star revealed she is expecting her first child with fiancé Jordan Oldershaw on Friday, just three weeks after she announced their engagement.

Emily, 28, is the latest star to jump on the trend of monetising her pregnancy after announcing the news in a sponsored post with Clear Blue. 

The reality star, who has been dating the businessman for two years, shared the happy news in a stunning black and white photo shoot as she showcased her blossoming bump.

Beaming in the snaps she wrote: ‘It’s giving Mum and Dad all we’ve ever dreamed of and more.’ 

Emily Blackwell is pregnant! The Made In Chelsea star, 28, has revealed she is expecting her first child with fiancé Jordan Oldershaw

Emily Blackwell is pregnant! The Made In Chelsea star, 28, has revealed she is expecting her first child with fiancé Jordan Oldershaw

Emily is the latest star to jump on the trend of monetising her pregnancy after announcing the news in a sponsored post with Clear Blue

Emily is the latest star to jump on the trend of monetising her pregnancy after announcing the news in a sponsored post with Clear Blue

Dozens of Emily’s celebrity pals flooded her comments with sweet messages to congratulate the couple.

Kicking off the comments, her Made In Chelsea co-star Tiffany Watson penned: ‘Yayyy!! so so happy ❤️ you’re going to be the best mama’,

Sophie Habboo wrote: ‘Couldn’t be happier for you. Biggest congratulations you gorgeous gorgeous people!!! ❤️❤️’,

Ruby Adler added: ‘omg❤️❤️’,

‘OMG❤️❤️❤️ CONGRATULATIONSxxx’, Zara McDermott wrote.

Meanwhile, former TOWIE star Jess Wright penned: ‘Aww congratulations darling ❤️❤️❤️❤️’,

Vicky Pattison added: ‘Congratulations gorgeous girl’.

Emily incorporated her pregnancy announcement post with a paid partnernship with Clear Blue. 

The reality star shared the happy news in a stunning photo shoot as she showcased her blossoming bump

The reality star shared the happy news in a stunning photo shoot as she showcased her blossoming bump

Alongside the professional black and white snaps, Emily posted a sweet behind-the-scenes video of her photoshoot

Alongside the professional black and white snaps, Emily posted a sweet behind-the-scenes video of her photoshoot

Beaming in the snaps she wrote: 'It’s giving Mum and Dad all we’ve ever dreamed of and more.'

Beaming in the snaps she wrote: ‘It’s giving Mum and Dad all we’ve ever dreamed of and more.’

Emily flashed her growing bump as Jordan held up a photo of the ultrasound scan

Emily flashed her growing bump as Jordan held up a photo of the ultrasound scan

Dozens of Emily's celebrity pals flooded her comments with sweet messages to congratulate the couple

Dozens of Emily’s celebrity pals flooded her comments with sweet messages to congratulate the couple

The newly-engaged couple looked over the moon in the happy bubble after a whirlwind month of joyful news

The newly-engaged couple looked over the moon in the happy bubble after a whirlwind month of joyful news

Emily incorporated her pregnancy announcement post with a sponsored advertisement with Clear Blue

Emily incorporated her pregnancy announcement post with a sponsored advertisement with Clear Blue

Underneath her short and sweet caption, she added the advertisement with the brand

Underneath her short and sweet caption, she added the advertisement with the brand

But one eagle-eyed viewer couldn't help but notice the timing of the Ad in her post and wrote: ''How do you get an ad deal and get pregnant at the same time, did they ask you?'

But one eagle-eyed viewer couldn’t help but notice the timing of the Ad in her post and wrote: ”How do you get an ad deal and get pregnant at the same time, did they ask you?’

Emily isn't the first celebrity to monetise her pregnancy as Iskra Lawrence revealed she was doing $20,000 fertility giveaway when she announced her pregnancy in April

Emily isn’t the first celebrity to monetise her pregnancy as Iskra Lawrence revealed she was doing $20,000 fertility giveaway when she announced her pregnancy in April 

In 2019, Iskra was criticised for announcing she was expecting her first child with a sponsored post promoting a pregnancy test

In 2019, Iskra was criticised for announcing she was expecting her first child with a sponsored post promoting a pregnancy test 

Underneath her short and sweet caption, she added: ‘Grateful to for providing me with clear results and giving me confidence to take on this exciting journey.

‘Clearblue Pregnancy Test with Weeks Indicator tells you how many weeks – If the result is pregnant, the test will also indicate time since conception occurred. (*Weeks since conception shown as 1-2, 2-3, or 3+ weeks.)’

But one eagle-eyed viewer couldn’t help but notice the timing of the Ad in her post and wrote: ”How do you get an ad deal and get pregnant at the same time, did they ask you?’

Emily isn’t the first celebrity to monetise her pregnancy as Iskra Lawrence revealed she was doing $20,000 fertility giveaway when she announced her pregnancy in April. 

In 2019, Iskra was criticised for announcing she was expecting her first child with a sponsored post promoting a pregnancy test.

Her post’s commercial ties, highlighted by her use of the hashtag #ad, was not well received by some, who left comments on the post accusing the model of disrespecting her future child.

One acknowledged that her offer is ‘generous’, but argued: ‘Could have been any other post once you announced your pregnancy.’

The newly-engaged couple looked over the moon in the happy bubble after a whirlwind month of joyful news.

The reality star announced the happy news just three weeks after Jordan proposed on a lavish holiday

The reality star announced the happy news just three weeks after Jordan proposed on a lavish holiday

Last month, Emily announced Jordan had popped the question during a lavish £1000-a-night Florence getaway

Last month, Emily announced Jordan had popped the question during a lavish £1000-a-night Florence getaway 

Emily looked effortlessly chic in a black strapless mini dress as they dined alfresco following the surprise proposal and took in the Italian city's speculator views

Emily looked effortlessly chic in a black strapless mini dress as they dined alfresco following the surprise proposal and took in the Italian city’s speculator views

They strolled together through the swanky hotel's luscious grounds

They strolled together through the swanky hotel’s luscious grounds 

Emily previously dated co-star Harvey Armstrong (pictured) before dumping him after he bedded another woman behind her back and lied about it before he was caught out

Emily previously dated co-star Harvey Armstrong (pictured) before dumping him after he bedded another woman behind her back and lied about it before he was caught out 

Last month, Emily announced Jordan had popped the question during a lavish £1000-a-night Florence getaway. 

The couple couldn’t wipe the smiles from their faces as they celebrated amid their sun-soaked trip to the very swanky £1,500-a-night Villa San Michele Hotel.

Emily looked effortlessly chic in a black strapless mini dress as they dined alfresco following the surprise proposal and took in the Italian city’s speculator views. 

She captioned the post: ‘MR&MRS OLDERSHAW… COMING SOON 10.08.2024’. 

The five star Villa San Michele Hotel overlooks Florence and boasts only 12 rooms, with famous guests over the years including everyone Napoleon Bonaparte to from Kim Kardashian.

Jordan is the CEO of a consulting agency and the couple often keep social media followers up to dates with their lavish holidays.

Emily, who has starred on the show set in West London since 2016, previously dated co-star Harvey Armstrong before dumping him after he bedded another woman behind her back and lied about it before he was caught out.

On the E4 show she was forced to confront Harvey  over his lies after he was pictured with his arm around an unknown girl at an after party – causing Emily to rightly suspect he had betrayed her.

In dramatic scenes she Emily called him a ‘lying piece of f***ing s***’ and orders him to ‘be a man for once’ as he finally admits to cheating, which resulted in the end of their two-year relationship. 

Latest article