McDonald’s has pledged to win back American customers with its $5 meal deal after it temporarily withdrew sales of Quarter Pounder burgers amid an E. coli outbreak.
The fast food chain’s global sales fell 1.5 per cent in the three months to the end of September, the biggest decline in four years.
Last week the company was forced to temporarily suspend sales of Quarter Pounders in a fifth of its US restaurants after they were linked to an E. coli outbreak that has killed at least one person. Slivered onions used in the burgers are suspected of being the source of the infection.
Chris Kempczinski, chief executive of McDonald’s, said the company hoped to get the momentum back in its sales after the incident, using