When it comes to summer fashion trends, there are somethings that are here for just the season and others that will be around for years to come. Timeless white linen sun dresses will always be fashionable, but there is one dress in particular that is taking Instagram by storm right now.
Fashion fans are going wild for Marks and Spencer’s Pure Cotton Midi Cami Shift Dress and we can definitely see why. For one, it looks so much more expensive than its modest £39.50 price tag. In fact, it resembles a £434 version from the designer label, Wolf and Badger.
The cami-style shift dress, which previously sold out online, is guaranteed to be a staple in any spring and summer wardrobe for years to come, thanks to its timeless design and effortlessly elegant construction. It has been cut in a regular fit with an elegant and floaty midi skirt that’s flattering on any figure.
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The £39.50 number, which comes in petite, regular and tall lengths, as well as in sizes eight to 24, is crafted from a breathable pure cotton poplin that’s comfortable to wear even on the warmest days, whether in the UK or on holiday abroad. Plus, the zipper makes getting the dress on and off a breeze.
The simple yet stylish and versatile design means it can be styled in a myriad of ways. It can be worn to formal events with heels or a blazer or with a pair of wedges, sandals or trainers on less dressier occasions. We especially like these £22.50 Flat Open Toe Mules and the £55 Leather Double Buckle Flatform Sandals.
At Marks and Spencer, the Pure Cotton Midi Cami Shift Dress has racked up over 70 five-star reviews from happy shoppers. One customer said: “Good fit, lovely fabric, can dress up for work or down for a day at the beach. Lovely.”
A second wrote: “This dress looks far more expensive than it is. The cut and shape is perfect and very flattering.” A third penned: “Very pretty dress, fitted bodice and very flattering skirt both in fullness and length, just need an excuse to wear it now.”
“Beautiful dress,” mentioned another. “Simple style but looks the part. Versatile can dress up for the evening. Fantastic price.” Another glowing review read: “Don’t even think about it, order it now. Absolutely lovely, on trend and will suit everyone young and old. Refreshingly simple and crisp and can be worn with so many things, pumps or kitten heels.”
However, one person gave the Pure Cotton Midi Cami Shift Dress a three-star review because it wasn’t what they expected. They wrote: “Returned as not what I was expecting. Bodice was very tight.”
But another loved their latest M&S purchase, adding: “Absolutely gorgeous dress, I love it. Beautiful fabric, falls nicely and feels very expensive but actually it wasn’t. It comes with a size zip which is great, I can’t wait to wear this dress.”
Elsewhere, shoppers can pick up the Dropped Waist Racer Neck Midi Dress in cream by the brand 4th & Reckless for £45 at ASOS. At River Island, the Cream Linen Blend Skater Midi Dress is available for £35.