A MAJOR supermarket has slashed the price of 100 essentials to compete with rivals.
Morrisons will price match Aldi and Lidl on everyday items and best-sellers in a new year boost for shoppers.
The grocery chain’s price match promise will now apply to products like olive oil, coffee, eggs, single cream and pasta sauce from today.
The move expands the scheme to cover more than 500 products, with the new additions joining existing offers on items including bananas, potatoes, broccoli and onions.
We have calculated the savings on certain products by comparing the prices before and after the introduction of price matching today.
For instance, the price of Morrisons Full Roast Coffee 200g has been reduced from £2.25 to £1.85, resulting in a saving of £0.40.
Similarly, Morrisons Olive Oil 1l has seen a reduction from £7.80 to £7.29, providing a saving of £0.51.
More substantial savings can be observed in dairy products.
For example, Morrisons British Single Cream 600ml has been reduced from £2.40 to £1.98, saving customers £0.42.
Additionally, the price of Morrisons The Best White Golden York Free Range Eggs 6 Pack has dropped significantly from £3.05 to £1.99, offering a saving of £1.06.
These reductions will make everyday essentials more affordable for regular Morrisons shoppers.
The new pricing will be offered both in-store and online and will be checked and adjusted twice a week.
Products in the price match scheme are signposted with a red circle logo that says Aldi & Lidl price match.
Shoppers can find their closest supermarket by visiting my.morrisons.com/storefinder.
Price matching has become a common practice among the ‘Big Four’ supermarkets as the cost of living crisis has sent shoppers on the hunt for cheap goods at the German discounters.
Tesco price matches Aldi on around 500 items that it says are comparable or identical branded products.
The supermarket giant checks prices twice a week, and the items it matches change regularly.
Sainsbury’s matches over 500 of its own-label and branded products to Aldi in its larger stores.
The number of products available varies by store size, and not all products are available at all stores.
Asda will also price match with Lidl or Aldi depending on which grocer is cheaper that week.
Morrisons first launched its price match in February 2024 with more than 200 essential products, such as cornflakes, baby wipes, bread and toilet rolls.
Gareth Lloyd, head of price at Morrisons, said: “We’re starting 2025 by doubling down on value for our customers.
“This builds on the savings and rewards we’ve introduced throughout the year – from price cuts to better deals for our More Card members.”
SAVE MONEY AT MORRISONS
BUYING a delivery pass can slash the cost of shopping online if you’re a Morrisons regular.
How much it costs depends on which you get anytime or mid-week, and if it’s for the year, six-months or monthly.
You’ll need to work out the cost compared to how much you spend on delivery without one to see if it’s worthwhile.
Morrisons does a range of wonky veg that can work out cheaper than the main range.
Check websites like Quidco and TopCashback BEFORE you place your order.
Cashback websites PAY you to shop. All you have to do is click through their links and the money is added to your online account.
Search for discount codes on websites like MyVoucherCodes.co.uk and VoucherCodes.co.uk to see if you can get money off at the till.
Follow your favourite shops on Twitter, Facebook and Instagram and sign up to its deals newsletter to get the latest on any offers. We post the best deals in our Sun Money FB group too.
Try switching all of your branded or premium goods for lower level ones and see if you notice the difference.
Morrisons regularly adds new products to its ‘own-brand “savers” range.
This is its value range where prices start from as little as 20p.
It includes all sorts of products including peas, spaghetti, marmalade, jaffa cakes and washing up liquid.
Swap your usual items for savers alternatives and see if you can tell the difference.
Shoppers can earn points with the More Than loyalty scheme when they spend online or in store.
How many points you earn will depend on the offers available at the time, plus you get five points for every litre of fuel at Morrisons petrol stations.
Reach 5,000 points and you get £5 off your shopping, plus there are other offers and coupons and the checkout and via the app.
Shoppers also get cheaper prices that are just for members.
What else is happening at Morrisons?
A significant IT issue at the Morrisons caused delays in deliveries just days before Christmas and shoppers were left unable to access More Card loyalty discounts.
The supermarket offered 10% off an entire shop to all shoppers to compensate for the tech failure.
Bradford-based Morrisons – owned by US private equity firm Clayton, Dubilier & Rice – recently announced further plans to slash costs with the closure of its Rathbones bakery operation, putting nearly 400 workers at risk of redundancy.
It has been leading a cost-cutting programme under chief executive Rami Baitieh and taking action to reduce its heavy debt pile.
Recent figures showed a slowdown in sales growth over the three months to July, with like-for-like sales up 2.9%, down from growth of 4.1% in the previous quarter, with Morrisons citing “softer” market conditions.
Industry figures from Kantar earlier this month showed that the supermarket’s share of the market edged back to 8.6% in the 12 weeks to December 1, with sales up 2%.
But Morrisons said in September that its market share had “stabilised” thanks to measures such as investing in its prices, which was helping it in the face of stiff competition from Aldi and Lidl.
OTHER WAYS TO SAVE ON GROCERIES
THERE are plenty of ways to save on your grocery shop.
You can look out for yellow or red stickers on products, which show when they’ve been reduced.
If the food is fresh, you’ll have to eat it quickly or freeze it for another time.
Making a list should also save you money, as you’ll be less likely to make any rash purchases when you get to the supermarket.
Going own brand can be one easy way to save hundreds of pounds a year on your food bills too.
This means ditching “finest” or “luxury” products and instead going for “own” or value” type of lines.
Plenty of supermarkets run wonky veg and fruit schemes where you can get cheap prices if they’re misshapen or imperfect.
For example, Lidl runs its Waste Not scheme, offering boxes of 5kg of fruit and vegetables for just £1.50.
If you’re on a low income and a parent, you may be able to get up to £442 a year in Healthy Start vouchers to use at the supermarket too.
Plus, many councils offer supermarket vouchers as part of the Household Support Fund.