Luxury fashion empire, Lanvin Group, has appointed Regis Rimbert to the role of CEO at Wolford, effective today.
Rimbert succeeds Silvia Azzali, who chose to leave the company for “personal reasons”.
He boasts over 20 years of leadership experience across the fashion and luxury sectors, previously spearheading transformative initiatives in retail, online, and international operations.
With pivotal roles at Prada and Dior, to name a few, he excels in strategic planning, business development and crisis management.
He worked for Wolford, holding senior management positions from 2009 to 2013, during which time he significantly drove up the brand’s sales and profitability through omnichannel transformation.
In his new role as CEO, Rimbert’s mission is to drive the strategic transformation of the company, focusing on international development, enriching product lines, and innovating technology. The aim? To make Wolford’s innovative fabrics and range of underwear and high-quality tights accessible to more customers.
Zhen Huang, Chairman of Lanvin Group, said: “With 70 years of heritage, Wolford is an iconic skinwear brand renowned for its exquisite fabrics and top-notch innovations, as well as an integral part of the Lanvin Group family.
“Lanvin Group will continue to support the brand in its transformation, growth and expansion. We look forward to working with Wolford’s new leadership to harness the brand’s legacy and utilize its archives as we evolve our product categories and offerings, making Wolford an important growth engine for Lanvin Group.”
Eric Chan, CEO of Lanvin Group, added: “We are thrilled to welcome Regis to Wolford. His extensive experience and visionary leadership make him the ideal candidate to lead Wolford to success. His vision aligns perfectly with our commitment to pioneering new trends and meeting the evolving needs of our customers. We would also like to express our gratitude to Silvia Azzali for her valuable contributions to Wolford.”
Founded in Austria in 1949, Wolford is a luxury manufacturer of textiles focusing on tights, bodysuits and underwear, as well as women’s clothing and accessories. The brand is mostly known for its seamless products such as tights and its collaborations with famous photographers and designers such as Helmut Newton, Howard Schatz, Jean Baptiste Mondino, Karl Lagerfeld and Vivienne Westwood. In 2018, the owner of Lavin Group, Fosun Group, acquired Wolford.