Luke Littler has signed a sponsorship deal with fashion retailer boohooMAN, but the 17-year-old isn’t exactly a natural model when posing for pictures on social media
Darts sensation Luke Littler has begun promoting a clothes brand on his social media – and he hit the bullseye if he wanted to keep it low key.
The 17-year-old did little to pose or show off his clobber. In fact, he is looking down at his phone in the image. Luke, who is working with Boohoo and included the fashion brand’s social media tags in his latest post on Instagram, is stood next to a suitcase as he headed to a darts tournament in London.
Luke, who is from Warrington in Cheshire, wrote: “Wait is over, next stop London @boohoomanofficial.” The photo is different from the type of image usually shared by those who have teamed up with the fashion brand, such as TOWIE star Amber Turner.
In February the Mirror told how Luke had earned himself a lucrative sponsorship after it was confirmed he had joined forces with fashion retailer boohooMAN, which is owned by Boohoo. Luke has continued to take the world of darts by storm since his sudden rise to fame at the PDC world championship in January when he reached the final aged 16.
He pocketed £200,000 from his staggering purple patch at Ally Pally and is now busy playing week-in, week-out in the Premier League. His staggering rise has thrust him into the spotlight and he is still trying to adapt to his new-found fame.
Littler now boasts 1.3 followers on Instagram as well as 196,000 followers on Twitter. Not all of those followers are there to share in his success – some are keen to take the mickey out of his team, Manchester United.
Under the picture of Littler looking into his phone, one fan has written: “Looking at the table? United finished 8th.” The darts sensation’s side did indeed finish in their lowest ever position in the Premier League, having lost 14 matches – the most since 1989/90.
Littler has also rubbed some darts players up the wrong way this year, with Michael Smith admitting that some are irritated by his ascent. He told The Independent : “There’s a few getting upset with it but listen my pockets get full every time he gets mentioned. I think they are getting annoyed. I had it last year [after winning the world championship], Littler is getting it all now.”
Smith continued: “My money is just going to keep going up because some kid is doing it for me. I’m not annoyed and the other players shouldn’t either, the kid is doing nothing wrong. People are annoyed that he got in [the Premier League] and I can say there’s a couple of the boys in the top 16 who are annoyed. But he is going to pocket us so much money.”