As a rule, I admire anyone who sets up a business, just as I admire anyone who writes a book. To do so, when the odds are so against you, is an act of supreme optimism. Having said that, I cannot figure out what on earth Zaahirah Adam was thinking when she set up hati, a dating app where messaging is banned, you can only communicate via phone calls and where there is zero tolerance of ghosting.
She is right that everyone has had enough of traditional apps, with their mindless swiping, random matching and dispiriting disappearing acts, but to set one up that requires phone calls is like setting up an introductions service for over-85s on TikTok
For the one thing young people hate