Lord Sugar fumed at the ITV stars who scooped big wins at the 2024 National Television Awards (NTAs) and questioned whether it was a simple “coincidence”.
The Apprentice star, 77, hit out at the award ceremony held on Wednesday evening as he slammed numerous winners on the big night – most notably ITV presenters.
It comes after Kate Garraway scooped Best Authored Documentary for Derek’s Story. At the same time, Ant McPartlin and Declan Donnelly were awarded the Best Presenter honour for a record 23rd time at London’s 02 arena.
Taking to social media the BBC favourite blasted ITV as he penned: “Kate Garraway it is truly a very sad story. ANOTHER ITV award to one of their employees.”
A viewer replied: “I hate to tell you this Sugar old boy but these awards are voted for by the viewers not ITV or BBC nor any other channel.”
Lord Sugar hit back: “You are deluded. There are ways to fiddle votes.”
The entrepreneur also took aim at ITV quiz show The Chase, fronted by Bradley Walsh, after they picked up the Best Daytime Award.
He tweeted: “The Chase another ITV show. Who counts the votes? coincidence!”
In a follow-up post commented: “Actually for the record the Apprentice has won every other TV award except NTA. COINCIDENCE!”
The on-screen star then hit out at two ITV favourites, writing: “Double award for Ant and Dec. This NTA’s is an ITV show. Coincidence or not?”
Lord Sugar previously swiped: “Guess what the cookery, travel ,football , beauty and football category have been won by Ant and Dec.”
An X user commented: “They probably won because it’s not a scripted show like the Apprentice.”
The BBC star vented: “Shut up idiot how can the Apprentice be scripted. Use the pea brain you have. We have no idea what the candidates will say out in the street or in boardroom.”
In an earlier tweet, he remarked: “Suprise Suprise Ant and Dec win an award at the NTA. DONALD TRUMP would say it’s a fix.”
Lord Sugar went on to share why he no longer attends the NTAs and suggested it’s the same reason his co-star Karren Brady also won’t be making an appearance at the award ceremony.
A viewer asked: “Were you not there Alan? The Apprentice was up for an award.”
He replied: “I was invited but for 18 years I have learnt we won’t win karren has also learnt but Tim is still learning ( having said that like Nick they would both go to an opening if an envelope ) @Nick_Hewer @karren_brady @TC_MBE.”
Other winners on the big night included BBC‘s Strictly Come Dancing and Stacey Solomon’s Sort Your Life to name a few.