Mike Cox, senior vice-president of merchandising at LFC, said: “We’re thrilled to be opening our first ever international fulfilment centre to support our retail business.
“We have ambitious plans for international growth and the opening of this new state-of-the-art complex in the Netherlands is central to our strategy and those plans. This new site will help us serve our growing international markets and will complement our existing site right here on Merseyside.
“We are also delighted to work with our official partner UPS on this exciting development and use their expertise in logistics, technology and cost-effectiveness to deliver an improved and lower-cost shopping experience to our supporters.”
Susanne Klingler-Werner, president of UPS Supply Chain Solutions Europe, said: “Our partnership with Liverpool Football Club represents the winning blend of innovation and passion.
“By leveraging our cutting-edge automated warehousing and transportation capabilities powered by sustainability-focused solutions, we’re not just streamlining logistics, but also driving the spirit of teamwork and dedication both on and off the field.”
The new space will facilitate the full LFC official merchandise collection, including the new 2024-25 home kit, which is out now alongside shirt printing with club, Premier League and Barclays Women’s Super League fonts plus additional patches that include LFC Foundation and Champions League.