Friday, November 22, 2024

Laowa launching the world’s first-ever zoom shift lens next week

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Laowa is teasing the launch of the world’s first-ever lens that is both a zoom and a shift lens. To date shift lenses have only been prime lenses – and the ability to have a choice of focal lengths in the one zoom will be of huge interest to architectural photographers. 

We don’t know much about this lens as yet—we will have to wait until Monday, 08 July, for more information on what this innovative lens actually offers. But the launch has been announced on Laowa’s Weibo social media channel, promising a video launch at 7.30pm Chinese time – so 10.30am ET / 3.30pm BST.

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