Friday, September 20, 2024

Katy Perry’s New Single Hits The Hot 100–But It’s Not The Comeback Smash She Needed

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On Thursday (July 11), Katy Perry dropped her latest single, the one that’s meant to kick off this exciting new chapter of her career. “Woman’s World” arrived just hours before one tracking week ended, and now that its first full seven days of availability have passed, the tune has started appearing on charts all around the world. Sadly, it hasn’t yet become the smash that the singer was hoping for.

Billboard has revealed that “Woman’s World” is set to debut on the Hot 100 at No. 63. The charts will be refreshed tomorrow (Tuesday, July 23), at which point the tune will arrive on the list of the most-consumed tracks in the U.S.

“Woman’s World” was meant to be a comeback blockbuster single for Perry. The fact that it wasn’t able to debut even inside the top 40 on the Hot 100—let alone within the top 20 or even top 10—is not a good sign for the cut’s future.

The last time Perry appeared higher on the Hot 100 was back in 2020. That year, she was promoting her album Smile—her most recent full-length—and one of the last singles from the project barely entered the top 40. “Daisies” reached No. 40, but it didn’t hold on for very long.

Since “Daisies,” Perry has landed on the Hot 100 just once. She joined DJ and producer Alesso on his single “When I’m Gone,” which became a minor and momentary win on the chart. That song peaked at No. 90 back in very early 2022.

In the coming weeks, “Woman’s World” will likely be serviced to pop radio across the U.S. If it is picked up and put into heavy rotation, the single could possibly continue to chart, and possibly even find a new peak on the Hot 100.

The lackluster response from the general public doesn’t suggest that such a fate is in store, however. “Woman’s World” was a real disappointment on streaming services. It seems to have sold fairly well, but that kind of success points to activity among superfans, who were motivated to do their best to give the song its best possible debut.

Once sales fall away, streaming and radio usually keep a tune afloat on the Hot 100. Since Americans aren’t streaming “Woman’s World” in large numbers—it hasn’t appeared on Spotify’s list of the most-played tunes in the U.S. essentially since it was brand new—radio probably won’t make it a smash either.

ForbesKaty Perry’s New Single Is A Serious Streaming Disappointment

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