For those expressing faux outrage online at the rebranding of Jaguar or are genuinely forlorn at the “woke” overhaul of what the company calls a “reimagining” of this heritage brand, things may be about to get worse — or even better — depending on your perspective.
The word over the past week has been that when the dustsheets are lifted in Miami on Monday on the new prototype electric Jaguar — or design vision concept as they call it — the vehicle will come in a pink livery to illustrate the capital-D diversity credentials of the new brand.
Or as one female industry executive put it: “They, Jaguar, want me, a woman, to be one of their customers. So they are offering me a pink