The image has attracted criticism from social media users, who questioned whether the vehicle was “even a car”. Others drew comparisons with air conditioning units.
Rawdon Glover, the managing director of Jaguar, told The Telegraph earlier this year that the brand’s new electric cars would have “jaw-dropping impact”, but admitted that the designs “might polarise people”.
He added: “We’d prefer to be loved by a distinct group of people, rather than liked by lots of people.”
The teaser comes after Jaguar sparked a furore with a major rebrand that attracted widespread criticism online, including from billionaire Elon Musk.
The car manufacturer released an advert featuring catwalk models with asymmetrical haircuts and brightly coloured, haute couture clothing walking around a Mars-like landscape bathed in bright pink.