This week, some of fashion’s biggest news moments spanned highly anticipated collaboration, new campaigns and business forecasts.
Leading the charge is the new Jacquemus x Nike collaboration. On its heels was the reveal of Pharrell’s Louis Vuitton FW24 workwear capsule. Elsewhere, A$AP Rocky stars in Savage X Fenty’s new campaign with his son RZA, adidas is expected to report its highest profit margin in three years and Zendaya and Roger Federer star in On’s new campaign.
Below, Hypebeast has rounded up the top fashion stories of the week so you can stay up to date on trends in the industry.
Jacquemus and Nike Continue Their Partnership With New Collab
Jacquemus and Nike have carved up quite a successful partnership that has seen apparel and footwear highlights like the Air Humara LX and special campaign moments featuring stars like Sha’Carri Richardson. Now the two entities are continuing their partnership with the official launch of their new collaboration.
Their latest collection finds its personality in the celebration of Paris and Nike’s extensive roster of athletes. Inside the wardrobe is a range of athletic apparel spanning tracksuits, cropped jackets, dresses, statement bras, tees, long skirts and leotards. On the accessories and footwear front, the collection tosses up the Le Swoosh bag and the collaboration’s third footwear silhouette, the Nike x Jacquemus Air Max 1.
The new Nike x Jacquemus summer collection is available now in-store and online at Jacquemus. The Le Swoosh bag and Air Max 1 alongside the entire apparel collection are set to be released through SNKRS and online at Nike on July 23.
Pharrell’s Louis Vuitton Workwear Capsule Is Coming This Month
Louis Vuitton
Pharrell’s Louis Vuitton is gearing up for the Fall/Winter 2024 season with the reveal of its new workwear-inspired capsule collection. The pieces first made their debut on LV’s Western-inspired runway this past January.
Staying true to workwear, the capsule spans chore coats, multi-pocket pants, jeans, utilitarian separates and more, which are all tossed in over-dyed jacquard natural tones. Accessories also serve as key highlights with the reimagination of LV’s Keepall 50 Toolbox and the Louis Vuitton Timberland collaboration – boasting the 6-Inch boot, LV Boot and LV 6-Inch Exceptional Edition.
The pre-sale for Louis Vuitton’s workwear capsule begins online and on the LV app on July 18 before launching in retail stores on August 8.
A$AP Rocky Fronts Savage X Fenty’s Classics Campaign With Son RZA
Savage X Fenty
A$AP Rocky continues his reign as a campaign star. Recently, the rapper appeared in Bottega Veneta’s Father’s Day campaign, which was shot by the esteemed Carrie Mae Weems. Now A$AP Rocky has appeared in Savage X Fenty’s new Classic campaign with a special guest, his and Rihanna’s son RZA.
The warm-hued orange images reveal A$AP Rocky and RZA sporting the brand’s boxer briefs and tank tops in classic shades of white and black. A special shot in the spread reveals Rocky facing away from the camera to showcase “DAD,” which appears in his cornrow design.
With prices starting at $14.95 USD, the Savage X Fenty Classics collection is now available to shop on the brand’s website.
adidas Expected to Report Highest Profit Margin in Three Years During Q2 2024
Adidas
It appears that adidas may be on the up and up following a decline after its separation from Ye. Analysts are expecting the sportswear brand to report a profit margin of 51.4% in Q2 2024, according to Business of Fashion. To note, this figure would mark adidas’ highest growth rate in the last three years.
In Q1 2024, adidas showcased an 8% increase in revenue, which beat sales expectations, according to the outlet. The brand’s Originals footwear is a key factor in driving this growth with successful models like the Samba and Gazelle. Adidas CEO Bjorn Gulden said that the brand is “not as good as [it] should be” financially post-YEEZY. However, analysts are predicting the quarterly revenue to increase by 4.5% to 5.6 billion EUR ($6.1 billion USD).
adidas is set to release its Q2 2024 financial report on July 31.
Zendaya and Roger Federer Hit the Tennis Court for New On Campaign
On
Zendaya and Roger Federer hit the court for an intense game of “air tennis” with On’s new campaign.
Given Zendaya’s recent film, Challengers, this served as the perfect time to capitalize on the star’s new sport-leaning theme. The campaign video reveals Zendaya and celebrated tennis star Roger Federer battle it out on the court.
Both stars are linked to the brand as Zendaya was named On’s newest brand ambassador while Federer is an On entrepreneur and has a tennis-inspired collection with the entity.