I’ve been hunting Black Friday TV deals since the event started – here are the top discounts I’ve spotted for 2024

DEAL ALERT: If you’re wondering what the best TV deal today is then we have one simple answer. This fantastic saving on the Sony A95L.

The deal lets you buy a 65-inch Sony A95L for £2699 on Amazon – a massive £1000 saving on its regular price.

If that’s too big for your lounge, good news! The 55-inch model’s also on sale. Specifically, you can buy the 55-inch Sony A95L for £1994 on Amazon. That’s a £1001 saving on its normal price.

Why are we recommending it? Because, despite being Sony’s 2023 flagship, it remains an absolutely amazing OLED TV. To catch you up, it is the latest OLED from Sony to feature a QD-OLED panel. This year’s only new Sony OLED, the Bravia 8 has a basic WOLED panel.

QD-OLED is a clever technology that combines OLED with Samsung’s colour enhancing Quantum Dot technology. Based on our testing it works great as a combo. To this day the A95L can go head to head with some of 2024’s best OLED TVs – we know this as until recently we used it as a reference point when reviewing TV as a part of our comparative testing process.

So if you want a fantastic deal and don’t mind going for a 2023 model, we’d strongly recommend considering Amazon’s current A95L discount.

WARNING: With Amazon now fully pushing Black Friday we’ve seen scores of TV deals, not all of which are particularly good. This is especially true if you’re shopping for a small or cheap TV, where there are huge disparities in performance between various models. Having tested TVs for decades, trust us when we say many cheap TVs aren’t worth your money, no matter how heavily they’re discounted. We’re still running through the current live deals finding the diamonds in the rough, but to help you find a shortlist of cheap TVs to keep an eye on we’ve just updated our main buying guide. This includes a curated list of the five best cheap TVs we’ve had into our test rooms and know are worth your money.

It may be a Thursday, but that hasn’t stopped Amazon from pulling the trigger and kicking off its yearly Black Friday sales event (yes we’re confused too). As expected the event has brought with it a sea of TV deals, some of which are good, many of which are outright terrible.

To help you quickly find the best deal our team of experts will be on hand live updating this page with all the top deals we’ve spotted on sets we have fully reviewed and recommend.

At the moment our advice is pretty simple: if you want a flagship OLED our product of the year TV winner, the Sony Bravia 8 has had decent discounts across the board.