Friday, November 1, 2024

Inside Frieze London 2024: the style rules of the super-rich art set

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Wednesday’s Frieze preview peaked at Ruinart champagne’s fizzy opening bash, but you can expect to find roaming celebrities, overly dressed for their arty sojourn, all week long. Nineties It-girl Tamara Beckwith, in sunflower yellow tweed, was a vision in 2023, alongside fashion royalty Pierpaolo Picardi and Raf Simons. This year, it was Benedict Cumberbatch, Emma Raducanu and Bianca Jagger who led the way. A-listers will wear the hottest labels right now: see Alicia Vikander dressed in Chloé at Christie’s opening party. Also keep an eye out for Labour representation. Lady Starmer and Angela Rayner, fresh from their fashion week debuts, are likely looking for the next glitzy injection in their schedules. 

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