Edinburgh shoppers are going crazy for a brand new shop in the city centre.
Squish, located on Grassmarket, is home to hundreds of Jellycat stuffed animals all under one roof. The toys have become quite the trend over the years and come in all shapes and designs.
A video by one visitor shows inside the new shop which is understood to have been open for around two months. Locals have described it as “heaven” and “super cute”.
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The video, which was shared on TikTok, collected over 4,000 likes and 50,000 views with many ecstatic over the opening.
The caption of the video reads: “Come visit Squish in Edinburgh with me, a super cute Jellycat shop. It’s Jellycat heaven in there.”
Making the exciting announcement of their opening on Instagram, the owners said: “Squish is a brand new Children’s specialty store opening right in the heart of Edinburgh Old Town.
“From custom locally designed and printed children’s clothing, to fun kids and baby accessories, and endless #jellycats to choose from, we’ll feature it all!
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“Our parent store, @swishedinburgh will still be just across the street, and will continue to carry all the classics that have been a staple of Victoria Street for the past 30 years.
“We’re so excited to serve the community and open our doors!”