Tuesday, September 17, 2024

In Pictures: Mango’s new collaboration collection with Siedrés – TheIndustry.fashion

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Spanish fashion giant Mango has today launched a new capsule collection for SS24 in collaboration with Turkish brand Siedrés, “bringing together the style of two Mediterranean cultures”.

The collection draws heavily on Y2K style, with a hibiscus flower print described as “the star of so many summer outfits in the 2000s”, featuring on dresses.

There’s also a multi-stripe sleeveless T-shirt and shorts combination, as well as transparent pieces and crochet dresses “for a more daring look”. Accessories include shoes, bags and costume jewellery.

 

Photographer Ryan McGinley captured the collection’s campaign images in Formentera, “paying homage to the night of San Juan”, which coincides with the summer solstice – widely celebrated in the Mediterranean to welcome the long days of sunshine.

Siedrés x Mango is the latest collaboration from Mango, which has previously worked with other brands, artists and talents, such as Victoria Beckham, Simon Miller, Camille Charrière and Pernille Teisbaek.

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