Sunday, September 8, 2024

I’m a fashion writer – here are the wardrobe essentials I’d actually buy in the Prime Day sale

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As all the Amazon Prime Day fashion deals begin to wrap up (the sales end tonight at midnight, guys), I’m here to bring you the best of them all. It’s sort of my job as a shopping writer, after all…

Day two is even better than yesterday, with already-enticing markdowns being slashed further, and I cannot gate-keep the discounts any longer. Aside from all the homeware deals and beauty deals (like discounts on perfumes, Olaplex hair care and Maybelline’s Sky High mascara) that are, of course, always worth checking out too, it’s the Amazon Prime Day fashion deals that are really worth your time. But they won’t last much longer.

Whether you’re well acquainted with the online market or not, what better time than in the midst of summer – which is arguably the hardest time of year to dress – than to treat yourself to some new wardrobe heroes? Think: summer dresses, sandals, and swimwear, plus spring/summer 2024-approved tie-front tops and denim shorts. When brands like Levi’s, Calvin Klein, Michael Kors and Crocs are reduced in price you move quick, and, PSA, they are…

SKIP TO: When is Amazon Prime Day 2024 | Amazon Prime Day fashion deals | Amazon Prime Day dress deals | Amazon Prime Day handbag deals | Amazon Prime Day jewellery deals | What is Amazon Prime Day.


When is Amazon Prime Day 2024?

Amazon Prime Day 2024 officially started first thing yesterday morning (the 16th July) and will run right up until the last second tonight (the 17th), so there’s truly no time to waste. It’s worth shopping as soon as you can, too, because some of these deals are currently as good as they’re going to get thanks to lightning deals – so don’t miss the boat and end up paying more for something later.

Remember, though: you have to be an Amazon Prime member to be eligible for all the limited-time sale event discounts – so sign up ASAP if you haven’t already.

Save even more when you shop the Amazon Prime Day fashion deals with these Amazon discount codes at checkout.


Best Amazon Prime Day fashion deals and clothing deals

The retail giant isn’t known for its designer goods or wedding guest dresses (despite carrying both…yes, really), but it sure does know a thing or two about branded basics for your capsule wardrobe. Seriously – if you’re after some underwear or a blazer for the new season, you’re in for a treat. Elsewhere, find chic leggings to lounge or exercise in, swimwear and workwear galore.

I’ve managed to find markdowns on layering basics like white T-shirts, cardigans, midi skirts, tank tops, loungewear, bodysuits and more, plus loads of Amazon Prime Day activewear deals and even some aviator sunnies, but I couldn’t help but shine a light on this summer 2024-coded outfit.

Generic Women’s Gingham Tie-Front Blouse

Levi’s Women’s Mid Thigh Denim 501 Original Shorts

It goes without saying that one of my other favourite fashion sale highlights is on Levi’s. Women’s wardrobes are incomplete without some of their trustworthy denim designs. Yep, Levi’s jeans have stood the test of time, look great and fit like a glove.

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