I’m a fashion writer and I refuse to gatekeep how good these Amazon Prime Day fashion deals are

I cannot gatekeep any longer: this year’s Amazon Prime Day fashion deals are some of the best I’ve ever seen – and I shop them every year.

Aside from all the homeware deals and beauty deals (like discounts on ghd’s Unplugged Cordless straighteners, Olaplex hair care and Maybelline’s Sky High mascara) that are, of course, always worth checking out too, it’s the Amazon Prime Day fashion deals that are really worth your time. And they’re officially live as of NOW.

Whether you’re well acquainted with the online market or not, what better time than in the midst of summer – which is arguably the hardest time of year to dress – than to treat yourself to some new wardrobe heroes? Think: summer dresses, sandals, and swimwear, plus spring/summer 2024-approved tie-front tops and denim shorts. When brands like Levi’s, Calvin Klein, Michael Kors and Crocs are reduced in price you move quick, and, PSA, they are…

SKIP TO: When is Amazon Prime Day 2024 | Amazon Prime Day fashion deals | Amazon Prime Day dress deals | Amazon Prime Day handbag deals | Amazon Prime Day jewellery deals | What is Amazon Prime Day.

When is Amazon Prime Day 2024?

Amazon Prime Day 2024 officially started first thing this morning (the 16th July) and will run right up until midnight tomorrow night (the 17th), so we’ve got plenty of time to shop the event. It’s worth browsing as soon as you can, though, because some of these deals are currently as good as they’re going to get thanks to lightning deals – so don’t miss the boat and end up paying more for something later.

Remember, though: you have to be an Amazon Prime member to be eligible for all the limited-time sale event discounts – so sign up ASAP if you haven’t already.

Save even more when you shop the Amazon Prime Day fashion deals with these Amazon discount codes at checkout.

Best Amazon Prime Day fashion deals and clothing deals

The retail giant isn’t known for its designer goods or wedding guest dresses (despite carrying both…yes, really), but it sure does know a thing or two about branded basics for your capsule wardrobe. Seriously – if you’re after some underwear or a blazer for the new season, you’re in for a treat. Elsewhere, find chic leggings to lounge or exercise in, swimwear and workwear galore.

I’ve managed to find markdowns on layering basics like white T-shirts, cardigans, midi skirts, tank tops, bodysuits and more, plus loads of Amazon Prime Day activewear deals, but I couldn’t help but shine a light on this summer 2024-coded outfit.

Generic Women’s Gingham Tie-Front Blouse

Levi’s Women’s 501 Mid Thigh Shorts Denim Shorts

It goes without saying that one of our other favourite markdowns is on Levi’s. Women’s wardrobes are incomplete without some of their trustworthy denim designs. Yep, Levi’s jeans have stood the test of time, look great and fit like a glove.

Whether you’re partial to their high waist ribcage denim, retro 501 crop jeans, or prefer something skinnier, you bet you’ll find some crisp new denim through the best Prime Day event fashion deals. See below for proof.

Levi’s Women’s 80s Mom Jeans

Levi’s 501® Crop Women’s Jeans

Elsewhere, in terms of which lingerie brands and shapewear to have on your radar for Amazon Prime Day, Calvin Klein and Wonderbra are them. Exemplifying bold, progressive ideals and a seductive (and often minimal) aesthetic, Calvin Klein has become an international top-drawer favourite – their comfy AF modern cotton bralette is the ultimate bestseller – while Wonderbra make their case for comfortable-yet-chic must-haves like strapless bras. There are also tonnes of top-rated sports bras, swimsuits and bikinis from brands like Adidas and Under Armour included too. Sign us up.

Calvin Klein Women’s Bralette

Calvin Klein Women Thong Tanga

The Drop Women’s Christy Cowl-Neck Cami Silky Stretch Top

Levi’s Women’s Ankle Column Skirt

Wonderbra Women Ultimate Strapless Bra

Iris & Lilly Women’s Seamless Thong Knickers (Pack of 5)

CUPSHE Tie Neck Satin Shirt Blouse

The Drop Women’s Amalia Relaxed Pleated Trousers

Under Armour Women’s Hg Armour High Rise Super-Light Sports Leggings

Under Armour Women’s HeatGear Mid Padless Sports Bra

Tommy Jeans Women’s Blouses

The Drop Women’s Frida Relaxed Fit Jeans

Tommy Hilfiger Women’s One Piece Cutout Swimsuit

Tommy Jeans Wireless Bikini Top Bralette

Tommy Jeans Women Shirt Jacket Cotton

Best Amazon dresses: Amazon Prime Day dress deals

The warmer months call for floaty dresses, linen dresses, work dresses and summer wedding guest dresses, and this July’s Prime Day selection of Amazon dresses has a a range of them all. From maxi dresses and black dresses to midis and minis, you’ll find us buying every. single. one.

Levi’s Women’s Elowen Western Dress

The Drop Women’s Carlota Strapless Linen Maxi Dress

The Drop Women’s Dia Mixed Fabric Midi Tank Dress

The Drop Women’s Yasmin Rib Midi Sweater Tank Dress

Amazon Essentials Women’s Surplice Dress (Available in Plus Size)

The Drop Women’s Tavia Tie-Front Tiered Maxi Dress

Best Amazon Prime Day 2024 shoe sale

Adidas Sambas and Havaiana flip flops have got to be our top fashion picks in the Amazon Prime Day sale. Serving all your vacay needs, the must-haves were on our wishlist long before whispers of APD deals swung round, so we’re over the moon they’re now discounted. That said, although fashion trainers are arguably more fun to buy, especially for shopping editors like me, you’ll also thank yourself for investing in a seriously good pair of gym trainers/running shoes. Thankfully, there are plenty.

Havaianas Women’s Slim Flip Flop

DREAM PAIRS Women’s Classic Bow Ballerina Flats

Converse Women’s Chuck Taylor All Star Low-Top Trainers

Crocs Unisex Classic Clogs

Clarks Women’s Deva Mae Ankle Strap Heels

Under Armour Ua Charged Rogue 4 Running Shoe

adidas Low Handball Spezial Trainers

Best Amazon handbags sale and Amazon Prime Day handbag deals

Did you know there’s such thing as an Amazon handbags sale? Yep; the ‘zon carries brands such as Radley, influencer-adored JW Pei, Tommy Hilfiger and more. Their handbags, purses, laptop backpacks and weekender bag selection isn’t something to turn your nose up at, just browse below if you don’t believe us. They’re regularly on sale, meaning you can get discounts on your favourite designer bags, shoulder bags and tote bags throughout the year, but they’re best to shop during the Prime Day sale.

Ted Baker Parson Leather Cross Body Shoulder Bag

The Drop Women’s Willow Chain Belt Bag

GUESS Women’s Emiliya Girlfriend Small Tote Bag

Michael Kors Jaycee Medium Logo Backpack

EASTPAK Ciera Laptop Backpack

JW PEI Women’s Abacus Bag

Best Amazon Prime Day 2024 jewellery deals

From a Michael Kors watch to designer-looking rings (which are trending on TikTok, by the way), the best Prime Day jewellery deals are taking OFF. Think: on-trend tennis necklaces and tennis bracelets, everyday studs, gold jewellery, silver jewellery and more. Told you it was good.

Thomas Sabo Damen Ohrringe Creolen 925 Sterling Silver Hoop Earrings

Estella Bartlett Gold Plated Mix CZ Coin Necklace

Swarovski Angelic Collection Tennis Necklace

Michael Kors Lauryn Stainless Steel Watch 33m

Estella Bartlett Bee Drop Hoop Earrings

Pandora Signature Sparkle & Hearts Silver and Cubic Zirconia Ring

Swarovski Angelic Collection Earrings

Swarovski Tennis Deluxe Collection Tennis Bracelet

Pandora Moments Women’s Sterling Silver Iconic Snake Chain Bracelet

Pandora Moments Women’s Sterling Silver Spiritual Dreamcatcher Bracelet Charm

What is Amazon Prime Day and how can I take part?

Amazon Prime Day is Amazon’s flagship shopping event and their biggest sale of the year. It was initially started as a one-day celebration of Amazon’s 20th anniversary, but it has grown up of late and is now a huge two-day shopping event. It’s probably bigger than – or at least on par with – Black Friday and Cyber Monday.