If you’re a savvy shopper, you’ll know that all the best deals aren’t just saved for Black Friday. Amazon Prime Day is upon us (16th-17th July) and we’re calling it the most anticipated shopping event of the summer (unless you’re counting the SKIMS sale too of course).
Amazon can be a notoriously tricky website to navigate, especially during big sales events where you might feel bombarded with discount coupons and ‘limited time deal’ notifications. To save you from the deal-hunting abyss, we’ve delved into the depths of Amazon to bring you a list of the best Prime Day deals that are sure to bring you excitement, great value and perhaps a touch of indulgence.
The Best Amazon Prime Day Sales, At A Glance
13% off: Embryolisse Concentrated Milk Cream, WAS £20, NOW £13.99
Limited time deal: Shark SmoothStyle Heated Brush And Comb, WAS £99.99, NOW £89.99
51% off Levi’s: Levi’s Women’s 80s Mom Jeans, WAS £103, NOW £50
£20 off: Salomon Women’s Alphacross 4 Gore-Tex Running Shoes, WAS £80.90, NOW £60
When is Amazon Prime Day 2024?
Amazon Prime Day has officially kicked off, starting at 12:01am on 16th July and running through to 48-hours later on the 17th July. You won’t want to miss it – there’s an incredible amount of saving to be had.
What is Amazon Prime Day?
Since its launch back in 2015, Amazon Prime Day has become a somewhat beloved tradition that us honourable deal-seekers eagerly anticipate now each year. There tends to be a few a year, but all you need to know is that Prime Day is your ticket to scoop up savings galore across every imaginable category.
If you’ve had your eye on pretty much anything tech-related, this is your time to bag it at a stellar price. Coveted tech items that are usually on sale include Apple Airpods, Shark SmoothStyle and even an Apple MacBook. There’s also great sales on fashion and beauty items, like the Embryolisse Lait-Crème Concentré loved by Kim Kardashian and Sydney Sweeney, and Levi’s jeans that we always recommend adding to your capsule wardrobe.
For great savings on brands like Shark, Salomon and Levi’s, shop the best Prime Day deals below.
Shop: The Best Prime Day Sales
One of these creams is sold every thirteen seconds, and if that doesn’t tell you how great it is, then nothing will. Loved by the likes of Lady Gaga, Sydney Sweeney and Gwyneth Paltrow, the cream serves as a primer, moisturiser, makeup remover (and pretty much everything else in between).
Struggling to get your bouncy blow-dry just right? The Shark SmoothStyle is an all-in-one hot brush and heated comb. With both a Wet Hair Mode and a Dry Hair Mode, this brush will give your hair that extra boost of volume, regardless of whether it’s hair wash day or not.
You can’t go wrong with a staple pair of Levi’s jeans, especially in this black wash. To style, simply add a white tank top, perhaps one from Zara, and an oversized blue striped shirt.
Salomon are the go-to brand when it comes to finding the most comfortable pair of trainers, ever. These shoes feature staple Salomon components, like super grippy Contragrip rubber, Gore-Tex membrane and soft lining. Comfort is key people.
Available in four different colours; sepia rose, fiery red, CK black and bright white, this spaghetti-strap bodysuit is perfect for throwing on with any pair of denim shorts.
Crocs aren’t for everyone, but its new style, the Getaway Platform Flip Flop, are, well, a little more universal. Featuring a chunky sole and lightweight feel, these Crocs are great for slipping on post-pool, as they’re completely waterproof too. Our favourite colour? This gorgeous sage green of course.
If you’re at the point where you’re sitting and looking at your holiday packing and thinking ‘how am I going to fit this all in?’ The first thing to usually cull, is your books. Save yourself the hassle this summer and invest in a Kindle Paperwhite, a device that’s able to store thousands of books and not take up your entire suitcase.
It’s no secret that professional laser hair removal is expensive and takes numerous trips back and forth to a salon. With Braun’s at-home kit, you can kiss those pesky hairs goodbye once and for all, without the need to even step foot outside your home.
33% off Le Creuset
AmazonYou won’t find a more chic mug anywhere other than Le Creuset. Available in a range of colours (anything from teal to cream), and sizes from 100ml all the way up to 400ml, this mug is as practical as it is aesthetic. Plus, it’s microwave, oven, dishwasher and freezer safe.
Savings on Apple
AmazonApple rarely ever have savings on its cult products, so save just under £50 while you can. Ask any current Airpod-user, they’ll say they love these nifty little buds that offer both noise cancellation and transparency mode.
On sale
AmazonThe best thing about the Colgate Whitening Serum is that you can incorporate this into your beauty routine, while you sleep. The whitening pen included is quick drying, enamel safe, and is said to start working from the first use.
If you’re headed to a festival this summer, you’re going to need these in your rucksack. The Loop Quiet earplugs have a noise reduction rating of 24 decibels, meaning they’ll block out music and vibrations when you’re trying to catch up on your beauty sleep.
For a loafer that looks a little more summery than a classic chunky sole, the TOMS Rope Classic Flat is perfect. To style, pair with white leg barrel jeans and a simple t-shirt.
Dr. Martens are perhaps one of the most popular boots in the world. Now, you can grab them at a bargain price. Featuring a classic floral black print, these Dr. Martens will be your staple shoe as you can wear them with trousers, but also with dresses too.
How do I get Amazon Prime?
Joining Amazon Prime itself is a breeze (perhaps too easy some may say). Simply visit Amazon Prime, fill in a few details and voilà, a 30-day free trial unlocks an entire world of perks. You’ll get free next-day delivery (maybe even same-day in your area), dance away to unlimited songs , and dive into a sea of films and TV shows via Prime Video. Plus, you can also test-drive your fashion favourites with Amazon’s ‘Try Before You Buy’ feature that let’s you try on your purchases before committing. Once your trial is up, it’s £8.99 a month to continue.
How long does Amazon Prime Day 2024 last?
As much as we’d love for these fabulous deals to last forever, Prime Day is just a 48-hour bonanza. You have between 16th-17th July 2024 to shop the best deals Amazon have to offer, then they’ll unfortunately disappear. Until the next Prime Day that is.
Gemma Lavers is a Fashion Writer at Bauer Media, writing for brands like Grazia, heat and Closer. Gemma specialises in all things clothing and enjoys outfit planning (especially for holidays), scrolling social media for the next trend and shopping (probably for a new coat).