As for what they’re wearing? “The big three right now are Louis Vuitton, Chrome Hearts and Goyard,” says Clarke. “Louis Vuitton is definitely number one in the football space right now. Between 2020 and 2022 there was this Dior and Amiri wave, where there was a reliance on Dior’s puffer coat and B22 shoes and skinny Amiri jeans. Whereas now footballers are moving away from big branded logos and caring about how expensive their outfit was, now they’re more into individual pieces, what’s unique, what they can get their hands on that no one else in the game can.” It makes sense – we live in a hyper visual age. Thanks to Instagram everyone knows if you have the same creps as a footballer on the German national team, and the Serbian national team, and the Danish national team, so standing out has never been so important.