Kuala Lumpur-based Pacific World Travel (PWT) has been appointed by the Hong Kong Tourism Board to provide trade representation services for the Malaysian market effective July 1.
PWT will be responsible for the planning, development, and implementation of trade marketing strategies and campaigns to encourage visitor arrivals from Malaysia to Hong Kong.
Tunku Iskandar Tunku Abdullah, group president of Melewar Group’s tourism-related companies which includes PWT, shared: “We are committed to fostering strong partnerships and delivering innovative campaigns that will highlight the unique and vibrant experiences Hong Kong has to offer.
“Our team at PWT is excited to embark on this journey and work closely with the travel trade and media organisations to make Hong Kong a preferred choice for Malaysian travellers.
“With your continued support and collaboration, we can achieve great success in promoting Hong Kong as a leading international city in Asia and a world-class tourist destination.”