Media company Highsnobiety has announced the third installment of its “Not In” experiential activation series this year, taking place in June in conjunction with Paris Menswear Fashion Week, brought to life with a dedicated product pop-up at Galerie Italienne, the contemporary art gallery that features collaborations with leaders within Parisian culture.
The “Not In” series is a cultural experience, connecting Highsnobiety’s robust global audience of cultural pioneers to the zeitgeist of each city’s Fashion and Design Week, with programming marrying content by the publishing platform, commerce with product offerings in partnership with institutions from each city, and an experiential takeover with both a physical store and a series of curated community experiences.
Since launching in 2020 as a digital solution to the absence of the traditional fashion week activities, the “Not In” city series has since expanded to key cities across the globe, taking in London, New York, Milan, Miami, and Paris in coordination with fashion months and design weeks to unite Highsnobiety’s uniquely global community and showcase the best of each city’s respective culture through content by the publishing platform, commerce with product offerings in partnership with institutions from each city, and an experiential takeover with both a physical store and a series of curated community experiences.
The product pop-up space at Galerie Italienne will be open to the public from June 19-23rd between 11 am and 7 pm, allowing the community to experience Not In Paris through visual displays, food, music, drinks and vibes. Product collaborations for the experience include Le Monde, Lacoste, Y/Project, Champion, and Red Star, while experiential collaborations will include Galerie Italienne, HOKA Run Club, Café De Flore, and La Caserne.