That doesn’t mean formal; Nichanian’s approach is as easy, fresh and as fluid as the sip of a citron presse on a sweltering French afternoon (which it was). Blousons, flyaway parkas, soft structure trousers, sandals – coincidentally, the chicest leather sandals you ever did see – and a fluttering of silk in the form of shirts or a trailing scarf with a beguiling print wending its way across it.
None of this is particularly groundbreaking, but it’s a decisive and clear point of view that’s consistent, and a masterclass in how many men actually want to dress. Hermes is arguably the greatest luxury house there is – it’s certainly the oldest – and it’s learned a few things along the way about what the elite want from their clothes.