Here’s why everyone’s obsessed with the lookalike contest trend

A Dev Patel lookalike contest which drew “hundreds” in San Francisco…

And a Paul Mescal lookalike contest, where hopefuls came clad in his signature short shorts:

Also, if you’re wondering, there is no grand entity in charge of these contests, and there is no set way to determine a winner besides, it seems, the cheers and thirst of the gathered crowd.

Thus, it is truly a democratic, grassroots election that is essentially pure anarchy. Which is..maybe what we need right now?

What does the internet think?

Everyone’s obsessed, of course.

For one, “lookalike contests” are now a meme, with everyone throwing out into the universe that their own personal competitions are now underway. Literally everyone is tweeting how the next [insert hot guy or girl] lookalike contest is soon being held in their bedroom.

Also, I can’t really tell you what the next one of these will be, or where, or if another is occurring. These contests just pop up fully formed from the ether and we shouldn’t question it, we should just enjoy it.

So, why should I care?

Well, don’t we all need something stupid to think about right now? Yes, exactly.

Am I going to care about or remember this in two weeks?

Maybe. Who knows how long lookalike contests will be coming to bless us. Could be forever, could be as fleeting as an It Boy’s time in the spotlight.

This article originally appeared on GLAMOUR (US).