Hellmann’s confirmed to the Telegraph that its Vegan Mayo is now called Plant Based Mayo and is currently being distributed to supermarkets across the country.
The sauce has been reformulated with less rapeseed oil and added sunflower oil and xantham gum, but it is still completely free from animal products.
It comes after a study last year by the University of Southern California found red meat eaters were more likely to buy plant-based foods that were not labelled as vegan.
When a food gift basket was labelled “vegan”, 20 per cent of people chose it. However, 44 per cent of people opted for the same basket when it was marked “healthy and sustainable”.
Meanwhile, the founder of the vegan fast food chain Oowee was recently forced to add meat to his menus, conceding that restaurants “have got to sell meat” to be successful.
Charlie Watson, who started the diner business in 2016 in Bristol, added: “For veganism to become mainstream, it needs to be a case of every restaurant offering both – serving great vegan food and great meat-based food, rather than making it singular.”
The company was last year forced to close one of its vegan-only sites in Dalston, east London, while its rival, Neat Burger, shut half its outlets last year after recording a £7.9 million loss in 2022.
Nationwide chain Honest Burger also launched a vegan-only site in London’s Covent Garden but put meat on the menu after just six months.