Starting on August 23 this year, when someone clicks on a goo.gl link, it could first take them to a page with a warning that says the link “will no longer work in the near future” before taking them to the website they want to visit. Google shut down its goo.gl URL shortening service way back in 2018 and stopped users from being able to create new links. Now, the company has announced that it will stop supporting all existing goo.gl links altogether: The URLs will return a “404 page not found” result by August 25, 2025.
Google is giving developers ample time to move to other shorteners by displaying the aforementioned warning page to visitors over the next year. It will only show up for a percentage of existing links at first, but that percentage will keep growing until it appears for most, if not all, goo.gl links by their shutdown date. The company warns that the interstitial warning pages could cause disruptions and prevent users from getting to the URL they actually want to go to, so it’s advising developers to change their shortened links as soon as possible.
The goo.gl link shortener service joins quite a large number of old features and services in Google’s ever-growing product graveyard. They include the Hangouts chat app, the Stadia cloud gaming service and Google+, which once tried to take on Facebook.