The video game industry is experiencing phenomenal growth, leaving more stagnant markets in the dust. This surge has transformed gaming into one of the world’s largest entertainment sectors, attracting major players from technology and social media and eclipsing the more traditional industries’ revenue.
Many business titans — from entertainment to telecom — are diving in to capitalize on the gaming’s immense revenue potential.
Telcos + gaming: A strategic alliance
Yes, the gaming industry is on fire, but it’s a double-edged sword for telecoms. Despite surging video game demand, a telecom clients’ survey revealed a 22% post-pandemic decrease in customer loyalty and revenue growth. (Source: TechSee)
While some operators are stuck in neutral, watching profits shrink as nimbler ones swoop in on their audience, others are waking up and looking for new markets to fuel global growth — spotting a golden opportunity in mobile gaming.
Tech-savvy, loyal gamers represent a massive spending pool. Their data usage patterns allow telcos to regain a foothold in the entertainment space – a territory once dominated by companies like Apple, Spotify, Netflix, and Google.