Samsung has launched its Black Friday sale, with price cuts across its Smart TVs, monitors, soundbars, Galaxy laptops, fridge freezers, vacuum cleaners, and much more. If you want to upgrade to a brand-new Android handset, there has never been a better time.
Samsung has slashed up to £250 off its Galaxy S24 lineup, including its top-of-the-range Galaxy S24 Ultra. But you can unlock a further £490 off that price tag when you trade-in the phone in your pocket.
Yes, Samsung has supercharged its trade-in rates to incentivise upgrades to its flagship Android handsets — and with all of these discounts combined, you can save over 50% off the Galaxy S24 Ultra. Usually £1,249, you’ll be able to take delivery of the Samsung Galaxy S24 Ultra for as little as £509.
It’s a similar story with the regular Galaxy S24. Usually £799, Samsung has slashed £200 off the cost and is offering an additional £420 discount when you trade-in your existing handset. That means you could pay just £179. Yes, really.
At that price, the latest entry into the bestselling Galaxy S series will cost as little as budget Android handsets from the likes of British brand Nothing and Nokia-maker HMD Global, which have both launched Black Friday sales too.
If you’re looking to save even more, pair the brand-new Galaxy S24 or S24 Ultra in your pocket with one of the many blockbuster SIM-only deals available this Black Friday. iD Mobile has doubled the 5G data allowance across its SIM-only plans this Black Friday, while rival SMARTY is offering 60GB of 5G data for just £8 per month.
For those who missed the announcement in mid-January, the Galaxy S24 series is the latest flagship smartphone series from Samsung.
The Galaxy S lineup has been going since early 2010 and is the most feature-packed non-folding handset from the South Korean firm. These handsets run the latest iteration of Android and come equipped with the most cutting-edge cameras and high-quality displays of any Samsung smartphone.
The Galaxy S24, S24+, and S24 Ultra, all boast faster processors, bigger batteries, and a guaranteed seven years of Android upgrades. These are also some of the first models to support the latest Artificial Intelligence (AI) features developed by the teams at Samsung.
Dubbed Galaxy AI, the clever new software can translate incoming phone calls in real-time, write text messages for you, summarise lengthy notes into bullet points, move the subject of a photo and erase unwanted people from the background.
Samsung also partnered with Google to introduce a new gesture-driven way to search online — Circle To Search. As the name suggests, this allows Galaxy S24 owners to long-press on the home button and circle anything on-screen to kickstart a Google search.
For example, you can circle the city skyline in the background of an Instagram post to find the location, circle a book cover to get shopping results or circle an unknown actor in a Netflix show to find their IMDb page.
Galaxy AI enables some clever new photo editing tricks, letting you adjust the position of your subject and expand beyond the borders of the original image, as shown in the animation aboveSAMSUNG PRESS OFFICE
Some of these AI tricks are reminiscent of Microsoft’s CoPilot Pro subscription, which costs £19 a month to use across Microsoft Word, PowerPoint, Excel on Windows, Mac, and iPad.
All three models of the Galaxy S24 arrive with Android 14 out of the box and guaranteed updates until the early 2030s. Until now, Samsung only guaranteed four years of updates with its flagship Galaxy S series.
Galaxy S24 Ultra is the only model with a stylus housed in the frame, enabling you to make handwritten notes, sign PDFs, annotate screenshots, and doodle on-screen.
It follows in the footsteps of the iPhone 15 Pro and iPhone 16 Pro and uses a titanium frame, which Samsung says will enhance durability. It’s also the brightest screen we’ve seen on a Galaxy smartphone, topping out at 2,600-nits, which should make everything easily visible on-screen even when outside on the brightest summer day.
This flagship S24 Ultra model packs a quadruple camera with a massive 200-megapixel main camera, 50-megapixel and 10-megapixel telephoto sensors capable of 100x digital zoom, and a 12-megapixel camera for ultra-wide shots.
Galaxy S24 and S24+ also benefit from improved cameras, but miss out on the 100x zoom. Using AI, Galaxy S24 owners can resize or move the subject of a photo in their camera app. Unwanted people or objects can also be removed from the background, with Galaxy AI filling in any blank spaces.
Samsung can also transform any video footage into slow-motion, thanks to Galaxy AI.
Galaxy AI is one of the flagship new additions across the Galaxy S24 lineup, which is now on-sale for Black Friday
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Samsung’s Knox security system has received an upgrade with the latest entries in the Galaxy S series too, offering phone owners the option to ditch their password in favour of a fingerprint or face scan on the Galaxy S24 Ultra to login to their favourite website. Passkeys are slowly becoming the new norm, with Elon Musk adopting the technology for X, formerly Twitter, and a recent WhatsApp update ditching passwords.
Samsung isn’t the only one kickstarting its Black Friday sale ahead of the day itself, which falls on November 29 this time around. iRobot, the brand behind Roomba robot vacuums, has cut prices by £700, lowest-ever Sky TV subscriptions, EE offering generous discounts across its full-fibre broadband — and will even pay £300 to get you out of an existing contract, Ninja dropping its award-winning air fryers to below £70, Surfshark offering 4 months of its VPN for free, and Virgin Media giving away broadband and Disney+ until early 2025, to name just a few.