Americans to travel in record numbers for Fourth of July
STORY: Americans are expected to hit the road in record numbers for the July 4th holiday. Despite high fuel costs, the American Automobile Association predicts 71 million people will travel around the Independence Day festivities, with growth similar to a pre-pandemic trajectory. Some 60 million people will drive with nearly 6 million flying to their destinations, while around 4.6 million people
From music festivals to sporting events, live events hold a universal appeal. Yet, younger generations, such as Gen Z and millennials, are currently spearheading travel trends.
New research suggests younger generations are increasingly inclined to prioritize travel for events, while older generations show declining travel habits.
According to a AAA and Bread Financial study, about 65% of Gen Z and 58% of millennials have traveled somewhere in the last 12 months and intend to travel again in the next 12 months for in-person events that are more than 50 miles from home.
Marrisa Myers, 27, founder of The Coral Nursery, represents the younger generations’ drive for adventure and the joy of discovery that travel can bring. Whether for work or leisure, she eagerly seeks to explore new places, weaving a vibrant tapestry of lasting memories.
“It’s just such a life enhancer, and it’s expanded my horizons,” Myers said recently. “I still have a lot more to learn and see, but I don’t regret any place I’ve ever been, and I don’t think anybody ever regrets that.”
Myers’ job requires her to travel to different places worldwide, but it’s not all business. From road trips across the United States to plane rides to Puerto Rico, Myers explained how solo travel allows her to immerse herself in new destinations and cultures, enriching her life with every adventure.
Today, travel is more accessible for the younger generations, thanks to the plethora of free online tools like travel planning apps, online booking platforms and travel blogs that provide tips and recommendations, according to the study.
Myers values her solo travel because believes traveling alone promotes mindfulness and enriches her understanding of the world. She also mentioned that solo travelers are more approachable to locals and other people than on a group trip.
Additionally, saving money is crucial for traveling, providing the freedom to afford desired experiences and adventures. Having savings designated for travel can alleviate stress and provide peace of mind, allowing you to fully embrace and enjoy your journey without financial worries looming over your head, the study said.
“With this economy, it’s harder to travel, and I’ve seen people are starting to travel more locally, which I still count as travel,” said Myers. “So, I think more local travel is becoming a thing because there’s more access to different places around you. ”
The AAA study additionally showed how the younger generation travels more frequently, while only 43% of Gen X and 27% of baby boomers reported similar travel intentions for live events. This shared experience nurtures a deeper connection with the event and its participants, fostering a sense of community that transcends generations, it said.
Myers believes the older generation travels less because they may need assistance understanding the new tools available today, such as online maps, travel tips and cost-effective strategies that Gen Z and millennials use for traveling.
“I think millennials traveled much, but probably more than their parents. And I think it’s growing just due to how much information is available on where to stay and this is where you go to get the best deal on your ticket, show up at the airport at this time,” Myers said. “So there’s just so many hacks. I think people are just ready to experience.”
The research also indicates that the Fear of Missing Out (FOMO) significantly influences younger generations. The study revealed that FOMO often motivates them to make event travel purchases. However, unlike Gen X and baby boomers, who do not typically concern themselves with missing out on experiences, Myers emphasized that regardless of the experience, it is the most crucial aspect of a trip.
Myers’ passion for immersive travel experiences and her belief in the enriching power of solo travel demonstrate her life philosophy. As travel habits continue to shift, it is evident that the desire for meaningful experiences and connections remains a timeless and universal pursuit, she said.
“I think I would agree with people who think the same way, and people spend their money more on travel for experiences versus things, physical things, which I try to live by,” said Myers. “I don’t ever indulge in designer clothes or anything. The experiences and living life to the fullest have almost become trendy.”