Ganni releases ‘The Ganni Playbook’ on sustainable fashion business

Danish fashion brand Ganni announced on Wednesday the launch of a new book authored by Ganni co-founder Nicolaj Reffstrup in collaboration with industry writer Brooke Roberta-Islam. 

Dubbed ‘The Ganni Playbook: How to Get Started Creating a Responsible Business,’ the book is described as a hands-on guide to managing a more responsible brand in today’s fashion landscape.

Published by Penguin Random House UK, the book is set to launch for pre-sale on Ganni.com and in-stores on June 12th, with a full global release on June 27th, 2024. It will retail for 37.99 USD.

Driven by a mission to demonstrate how greater purpose can coexist with financial success, Reffstrup, in an honest and engaging conversation with Roberts-Islam, explores the challenges and rewards of steering a fashion brand towards sustainability. The book candidly addresses the reality of the industry’s carbon emissions and the guilt associated with growth, sharing both the triumphs and failures encountered along the way.

Targeted at fashion enthusiasts, entrepreneurs, and industry insiders, ‘The Ganni Playbook’ challenges readers to consider a different business path, emphasizing responsibility alongside profitability.

In line with Ganni’s commitment to sustainability, the book is printed on Forest Stewardship Council certified paper, with both binding and printing completed in the UK.