Carpetright bosses are set to shut more than 200 stores – including 10 in Kent.
The firm has been bought in a rescue deal by rival Tapi after appointing administrators, but will cut more than 1,000 jobs.
And the deal will not save most of the business, including its head office in Purfleet, Essex.
Yesterday, flooring retailer Tapi announced it had agreed to buy 54 Carpetright stores, two warehouses, the brand and its intellectual property in a pre-pack administration deal.
Administrators at PwC said the agreement will save more than 308 current jobs at Carpetright.
The firm owned by Nestware Holdings filed a notice to appoint administrators earlier this month after struggling in the face of weaker demand and a major cyber attack in April.
The company employed 1,852 people and operated 273 stores across the UK before entering insolvency.
Administrators say it will retain workers at its head office for the short term as it winds down operations.
However, it said 1,018 workers will face immediate redundancy across its stores which were not part of the rescue deal.
The full list of the Kent stores set to close:
Ashford
Bromley
Canterbury
Dartford
Gillingham
Gravesend
Sevenoaks
Sittingbourne
Tonbridge
Tunbridge Wells
Zel Hussain, joint administrator at PwC, said: “The sale of some stores and the brand to Tapi has allowed over 300 jobs to be saved, and gives the Carpetright brand the chance to continue and flourish under its new ownership.
“However, it is deeply saddening that for the remainder of the workforce there will be redundancies.
“We are committed to helping those affected and will ensure redundancy claims are processed as quickly as possible.”
The administrators say orders made at stores now set for closure “are unable to be fulfilled” and recommended customers contact their card provider to secure a refund potentially.
Tapi was founded in 2015 by Lord Harris of Peckham, who also founded Carpetright. He sold all his stock in Carpetright in 2014.
Tapi has rapidly grown in recent years and runs about 175 shops across the UK.
Jeevan Karir, managing director of Tapi Carpets & Floors, said: “Our goal, initially, was to try to save all of Carpetright.
“However, as we looked into the details of the situation, we quickly established that saving the entire business was unviable.”
Mr Karir adds Tapi was “mindful of how the competition authorities would look at any deal” when assessing how many stores it could save.
Nestware chief executive Kevin Barrett said: “Our focus over the last week has been to secure external investment to ensure job security for a number of our Carpetright colleagues up and down the country.
“Whilst we succeeded in finding a buyer, the deal is limited to a select number of stores rather than the business as a whole and will sadly impact a large number of colleagues and staff.
“We have tried everything to turn Carpetright around and I’m truly sorry that we were unable to save more jobs.”
Recently, Carpetright suffered from weaker demand for carpets as homeowners shifted towards hard flooring, as well as a major cyber attack in April which halted trading.
It said earlier this month the cyber attack’s impact on sales affected efforts by the company to restructure its operations in recent months.