Toys R Us is making a major return to the UK and will open 37 new locations ahead in time for Christmas.
The stores will open in WHSmith outlets every week between September 28 and Christmas.
The books and stationery giant first announced it was teaming up with the iconic toy brand in 2022 and trialed concessions in nine stores in York, Canterbury, Chelmsford, Cheltenham, Cwmbran, Oxford, Poole, Reading and Solihull.
It came after WHSmith bought the rights to relaunch the UK branch of the Toys R Us online shop.
The retailer said the concessions had performed well to date so they would be expanding into a further 30 stores this summer.
Toys R Us became a huge hit with families after opening its first UK store in 1985 thanks to warehouse-style stores with aisles of toys, gadgets, and games.
But stores across the UK closed in 2018 after the firm filed for bankruptcy.
Toys R Us locations in the UK
- Bath
- Cardiff
- Newbury
- Carlisle
- Plymouth
- Chipping Norton
- Scarborough
- Coventry
- Southampton
- Dumfries
- Southport
- Dunfermline
- St Annes
- Eastbourne
- Truro
- Fareham
- Weymouth
- Havant
- Yeovil
- Kings Lynn
- Newark
- Leicester
- Gallowtree Gate
- Bexleyheath
Managing director of WHSmith High Street Sean Toal said: ‘Nearly 40 years ago Toys R Us first came to the UK, and we take great pride in being the steward of this much loved brand in the UK.
‘We’ve had queues around the block for many openings in the last year which tells you just how much people are loving seeing Toys R Us back again.
‘But our job isn’t done yet, and I’m pleased to be bringing the magic of Toys R Us to even more customers over the coming months ready for the best time of year – Christmas!’
WHSmith and Toys R Us toys and games buying manager, Michelle Phillips added: ‘In Toys R Us we offer so many different brands and have a wide range of choice for the whole family.
‘We’re expecting Squishmallows to top the list of our bestselling toys this Christmas because we know they are really popular.
‘Ladbaby have also just released a hilarious new game dedicated to their sausage roll obsession likely to be a family favourite.
‘And we can’t forget our very own Geoffrey the Giraffe who will be stocked in every Toys R Us store. Stocks are limited so make sure you pick them up from our stores as soon as you can.’
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