PacSun has gone live on the Census Embedded in the SoundCommerce Data Platform.
It is one of the first brands to tap into the new Census-SoundCommerce partnership, where Census Embedded provides a complete reverse ETL and data activation solution for SoundCommerce customers, for best practice data management.
“SoundCommerce serves as PacSun’s composable Customer Data Platform, landing modelled data in a managed instance of GCP BigQuery, which acts as our customer and marketing data warehouse,” says Shirley Gao, PacSun Chief Digital and Information Officer.
“With Census Embedded in SoundCommerce, our digital teams can now enhance data integration and activation more efficiently, unlocking opportunities to better engage and serve PacSun customers.”