A leading American lifestyle brand made its way to Jordan seeking new manufacturing opportunities and made the most of it with Maersk’s integrated solutions.
When a prominent American lifestyle brand specialising in outdoor sportswear aimed to expand its influence in the region, it adopted a distinctive approach by establishing its manufacturing base in Jordan. The plan involved a 20% increase in apparel manufacturing for 2024 and an ambitious 50% growth (by volume) over the next 5 years.
Curious about the choice of Jordan? Globally, there has been a dynamic shift, expressing confidence in Jordan’s manufacturing capabilities, duty-free benefits, and its strategic geographical advantage for a global supply chain.
All paths lead to Jordan
Jordan’s vision for economic modernisation places a strong emphasis on advancing its manufacturing sector and establishing robust logistics facilities tailored to global fashion and lifestyle brands. Recognising the pivotal role of these industries in the global market, Jordan aims to create a conducive environment for innovation and efficiency.
By investing in state-of-the-art manufacturing facilities and optimising logistics networks, Jordan aspires to position itself as a hub for the production and distribution
of high-quality fashion and lifestyle products. This forward-looking approach not only bolsters the nation’s economic growth but also elevates its standing in the global marketplace, attracting investment and fostering sustainable development.
The Jordan advantage
Geared up to go all the way
Jordan’s strategic advantage presented a unique opportunity for our customer. They sought a logistics partner capable of unlocking the full potential of this advantage.
With our extensive regional presence, global connectivity, and comprehensive logistics solutions, we served as the ideal launchpad for this global lifestyle brand in Jordan. We strategically enabled them to harness duty-free benefits through Free Trade Agreements with the United States, the European Union, the European Free Trade Association, and Canada.
Supporting our customer’s vision, end to end
Reaching the top
The American outdoor lifestyle brand was able to seamlessly leverage Jordan as its new sourcing location with our global network and end-to-end supply chain management solutions.
Explore a new trail from Jordan with Maersk
Contact us to find out how our integrated logistics solutions can help your fashion & lifestyle business explore new markets with the Jordan advantage.