Saturday, November 23, 2024

Department store set to close after hundreds queued to get inside

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A Merseyside department store has announced its closure, just three years after it reopened to crowds.

Beales Department Store, on Lord Street, in Southport reopened in 2021 and hundreds of shoppers queued outside to be among the first to get in. The first 150 shoppers were given vouchers of up to £200 each to be spent across the three floors of retail.




The reopening came after Beales collapsed into administration and failed to find a last-minute buyer in 2020. However some time later a new company, New Start 2020, purchased the Beales IP address and brand and hired Tony Brown, chief executive of the old business, to reopen the store.

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Tony Brown previously told the ECHO: “This is a new concept for Beales, one which we have launched in our stores in Poole and Peterborough where it has proved to be really successful. Around 90% of the new store will be concessions, and we have some exciting brands coming in.

“We had a queue of brands wanting to come to Southport, which is really positive. We have most of them already signed up, but are looking for a furniture concession to join us.

“We will try to offer a different experience to shoppers while also providing something for different age profiles. One concession joining us will be Forever New, a very popular Australian brand, which is really exciting for us.

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