By Chikamso Chukwuenyem For Mailonline
12:34 07 Jun 2024, updated 12:34 07 Jun 2024
David Beckham looked dashing in a pair of glasses on Friday morning when he opened London Fashion Week June at the Institute of Contemporary Arts.
The star, 49, wore the slightly orange-tinted glasses to kick off a three-day celebration of British menswear and the diverse cultures.
David, a member of the British Fashion Council (BFC), hosted the event with them and alcohol company 1664 Blanc.
He wore an open white shirt with a black suit and shook hands with Chinese actor and model Hu Bing, who often frequents LFW.
Inter Miami owner David told the audience: ‘I’m so pleased to be able to be here to support the designers and open London Fashion Week today.’
David continued: ‘A special moment in the year that marks LFW’s 40th anniversary and celebrates culture, community and creativity.
‘Fashion is such an important business for the UK and it’s in my role as Ambassadorial President of the BFC that we focus on boosting support globally for the UK fashion industry by raising the profile of designers and talent that the BFC nurture, and encouraging British manufacturing and building networks and channels to support.
‘I have been lucky enough to be part of, and attend, LFW for a number of years and it never fails to amaze me just how incredible the talent in London is and how lucky we are to have access to such a diverse mix of fashion businesses.
He added: ‘From Savile Row tailors to sportswear, British fashion continues to influence and have an impact worldwide.
‘Menswear fashion here in the UK is like no other. Through my work with the BFC, I have had the opportunity to work on BFC initiatives with some of the amazing designers who are leading the way when it comes to innovation in menswear design.
‘Foday from Labrum London, Nicholas Daley and Priya Ahluwalia are just a few names that come to mind. The pipeline of talent to the industry is vital to its success so please get involved and support the designers activating across the weekend.’
Caroline Rush CBE, Chief Executive of the BFC, said: ‘Putting a focus on British menswear from emerging talent to established brands to Savile Row is important to our businesses who trade globally.
‘Reminding the global fashion community the breadth and depth of British menswear is essential to the next few days.’
1664’s Senior Brand Manager Rebecca Allen said: ‘1664 Blanc is delighted to stand here as Principal Partner for London Fashion Week.
‘This June has presented a brilliant opportunity for our partnership, working together on a new concept for the British Menswear Community.’
The event comes just days after David was swamped by a mob of fans at the opening of watch brand Tudor’s Barcelona shop.
The official London Fashion Week 2024 will begin in September 2024.