Saturday, December 28, 2024

Could bad publicity be good for Jaguar? | Brief letters

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Marina Hyde, among others, has been critical of Jaguar’s new brand launch (Hats off to Jaguar’s ‘inclusive’ new branding: now people of all backgrounds won’t buy its cars, 22 November). But it seems to have attracted a lot of headlines and column inches, which has meant more people notice it than otherwise would have. Is this clever rather than bad marketing?
Luke Brewester
Harpenden, Hertfordshire

Jonathan Liew’s bleak – and entirely accurate – vision (Sport may be a blunt tool of social change, but it’s time to take a stand against Israel, 22 November) counts up there with some of the most powerful journalism I have ever read. Thank you, Jonathan. It had to be said.
Brian Grover
Port Alice, British Columbia, Canada

Each day I turn to the weather page to check temperatures around the world. But on Friday I was distracted by a headline on a sports article opposite, by Jonathan Liew. For the first time I read a whole sports article. Thank you for publishing such powerful words.
Mary Walker
St Albans

I was highly amused to read the article about the eco-cabin with scenery to match, when I discovered that the “remote” Scotland was actually the shores of Loch Fyne (A stunning eco-cabin with scenery to match: a winter stay in remote Scotland, 20 November). Remote, indeed!
Helen Bennett
Camuño, Asturias, Spain

Dr Jon Mulberg (Letters, 21 November) offers an interesting but incomplete analysis of “growth”. The missing word, and concept, is capitalism – the basic premise of which is growth.
Dr Mark Wilcox
Holmfirth, West Yorkshire

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