Tuesday, November 5, 2024

Chelsea unveil new ‘flame’ kit with ‘burning passion to unite the club’

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“The centrepiece of the new home shirt is the vibrant blue colour, symbolising the hottest part of a flame, and the burning passion to unite the entire club behind a shared ambition to succeed on and off the pitch,” Chelsea said.

“Adding a unique touch to the design, an orange accent colour represents a different kind of fire coming through the ranks at the club.

“Chelsea’s Cobham training centre is world-renowned for nurturing talent onto the world’s stage. Our current Men’s and Women’s squad are a blend of exciting homegrown and international youth talent, ready to make their mark. This orange accent serves as a symbol of their vibrant energy and potential.

“Continuing the story of Chelsea’s historic success and the dynamic culture of London, the home shirt features a distinctive ‘melting pot’ pattern. Resembling liquid gold and silver, this pattern represents the fusion of Chelsea’s rich legacy with the ever-hot youth culture of the city.

“It is a symbol of the club’s past achievements and our commitment to embracing the future.

“Chelsea is a passionate, diverse global community. One that embraces pioneers, expects excellence and plays with a burning pride. Our home shirt is a showcase of that. This is the fans’ energy. The players’ energy. The city’s energy. We Burn Blue.”

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